White Paper 201 Class Information:

LEARN HOW TO CREATE WHITE PAPER PROGRAMS THAT IMPROVE LEAD GENERATON AND DRIVE NEW BUSINESS OPPORTUNITIES

A step-by-step approach to creating great white paper lead generation campaigns now at a special promotion price!

The 3-Part On Demand Class: White Paper 201 - Crafting White Papers that Generate Quality Business Leads

NOW ONLY $69.95!

It seems that every small, medium, and enterprise-sized company is using white papers today to generate leads and promote their business. Why?

Countless numbers of business surveys and polls point to the fact that executive decision makers seek, read, and trust white papers to make highly informed business decisions. Since 2000, the number of businesses and industries that have used white papers to fuel the majority of lead generation campaigns, establish market leadership, and grow business opportunites has literally skyrocketed!

A September 2009 poll conducted by Information Week showed that over 81% of business executives indicated that would be willing to register for a white paper. In the same poll, approximately 76% of surveyed executives use white papers to investigate solutions and vendors or to boost their own general education. There is no other business communications vehicle used today that has been as effective in generating high quality leads and for business decision making as white papers!

Source: Information Week, "White Papers How to Maximize the Use of White Papers In Your B2B Marketing and Sales Process", February 2009

If you’ve been sitting on the sidelines and considering adding this highly influential business information vehicle to your lead generation arsenal, here’s your chance.

As a white paper marketing professional who has spent the last two decades producing exceptional commercial white papers, I’m happy to announce an exclusive online class that will teach you with everything you need to know to create white paper campaigns that generate quality leads for your business. It’s called, White Paper 201: Crafting White Papers that Generate Quality Business Leads.

This three-part on demand course will walk you though each step in the white paper lead generation process, from building traffic to your white paper landing page, to designing your white paper properties, and enhancing your white paper content that attract business decision makers and deliver bottom-line advantage messages that will generate quality business leads. It will also cover how to design a B2B white paper strategy and online library, as well as look at some of the latest in 'cutting-edge' white paper lead generation solutions on the market.

With these three sessions, you will learn all the tricks of the trade that I have either used myself and/or taught my clients over the past 14 years. In these classes, you’ll learn everything you need to attract executive decision makers that will generate quality leads and drive new business opportunities.

If you're a corporate marketer, this course will help you improve your existing white paper programs. If you're an independent writer, this course will teach you how to expand your service offering to new and existing clients.

I look forward to interacting with you,

Jonathan Kantor
Founder of WhitePaperCompany.com and
the White Paper Pundit Blog

By attending this on demand class, you will:

• Discover how to create highly engaging white paper content and online properties that attract business decision makers.

• Learn how to craft a B2B white paper strategy such as crafting your first white paper, frequency, altitude, order, and maintenance.

• Understand the principles of good landing page design

• Leverage white paper samples that make customers want to register for your white paper

• Learn about the latest white paper marketing and lead generation tools that differentiate your content from your competition.

• Ask questions of Jonathan Kantor, one of today’s leading white paper experts

• And much more!

Why Learn About White Paper Lead Generation Now?

Over the past decade, the educational content within commercial white papers has proven to be one of the many reasons why serious business customers continue to be attracted to the medium. As a result, businesses that use white papers generate higher quality leads than those that do not use them.

But as we spend more time online, our attention spans are getting shorter. In order to attract quality business leads from today's younger, social media aware business user, white papers must embody new designs, content, formats, and strategies that will appeal to these prospective customers. The old, all-text white paper that may have worked a decade ago, just won't cut it anymore!

If you’ve been thinking about learning how to craft white papers that build quality leads for your business, now is the time to learn more about how to leverage this compelling marketing vehicle with the class, “White Paper 201: Crafting White Papers that Build Quality Business Leads”.

WHITE PAPER 201 ON DEMAND CLASS DETAILS:

The White Paper 201 class is a three-hour online course that you can take at any time that best fits your busy schedule, on a 24 x 7 basis. This 3-part online class includes:

SESSON #1: White Paper Lead Generation Basics (1 Hour)

• How to attract business decision makers

• Designing attention-generating landing pages

• How to pull together the most effective white paper sample

• Driving traffic to your white paper landing page

• Commonly used lead generation techniques that drive customers away and rob valuable leads

• And more!

SESSON #2: Crafting a B2B White Paper Strategy (1 Hour)

• Taking a 35,000 ft. view to craft your white paper strategy

• Developing a multi-level framework for current and future white papers

• Understanding and leveraging different white papers for different audiences

• Which white paper topics you should you develop and in which order

• Scheduling and maintaining a periodic white paper update and maintenance program

• And more!

SESSION #3: Next Generation White Papers (1 Hour)

• Exploring new white paper solutions and alternatives such as:

- video white papers

- Integrated PDF lead generation solutions

- eBooks - Pro and Con

- Exploring award winning white paper designs

• And more!

Yes, you can really use white papers to generate quality leads and grow your new business opportunities. You just need to learn the basics and put them into practice for your business. The White Paper 201online class provides you with the path to achieving success. Reserve your spot today.

I look forward to seeing you there!

TO WATCH THESE ON DEMAND CLASSES, SIMPLY CLICK ON THE BUTTON BELOW, AND ACCESS DETAILS WILL BE EMAILED TO WITH YOUR COMPLETED PAYMENT:

About Your Instructor, Jonathan Kantor

The White Paper Source online forum calls Jonathan, one of the top three white paper writers in the country. He is the author of the widely acclaimed book, "Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader".

Jonathan is also the principal of The Appum Group: The White Paper Company, and has personally written more than 350 white papers over the course of the past 14 years for many of the world's most recognized companies, including Intel, Microsoft, Adobe, Lexmark, Proctor & Gamble, J.D. Edwards, Juniper Networks, BMC Software, and many others.

Jonathan is a contributor to popular B2B websites such as WhitePaperSource.com, Focus.com, and ClickDocuments.com. His 15 year involvement with white papers is coupled with over 28 years of direct enterprise business sales, marketing, and management experience with companies such as Digital Equipment Corporation, Microsoft Corporation, Apple Computer, Inc, and J.D. Edwards Enterprise Software (now a division of Oracle Corporation).

Here is what others that attended last year's class had to say about their experience:

"If you are serious about writing white papers, take this course. There's nothing else like it. The presenter is a true world expert in this field who has written and analyzed more white papers than anyone else I know. You get to hear all about his process for completing a white paper, his tricks of the trade, and ask him live questions on the fly. You don't have to travel. You just can't beat that."

Gordon Graham
That White Paper Guy

"I have produced a professional white paper from what I learned in the class and am using it to position myself as subject matter expert in my profession. I saw tremendous value for my money."

Frank Wiginton
Certified Financial Planner
Toronto, Ontario, Canada

"This was a very good course for both the beginner and the advanced writer. You'll learn a lot of things you haven't heard before. I used the white paper that I created from the course as one of two writing samples that were used to get my present job."

Betty Tew
Freelance Writer
North Carolina

If you have any questions, please email info@appum.com