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What is "Crafting White Paper 2.0"?
One of the problems with Social Media is that we tend to get bored when reading lengthy 'text-heavy' documents. As a result, today's online reader has developed a short attention span. This presents a problem for business marketers that rely on white papers to deliver strategic business messages.
To gain the attention of today's short attention business readers, marketers must incorporate a series of visually engaging elements, formats and designs. By applying these techniques, B2B marketers can engage online readers and draw them into bottom-line solution messages.
Crafting White Paper 2.0 teaches business marketers how to apply a series of Social Media style elements to improve the traditional text-heavy white paper. By applying a "white paper 2.0" strategy, business marketers can produce more compelling and effective white papers that generate a greater number of leads.
What this Book will Teach You:
- How White Paper Readers are Changing: Social media has changed the way we assimilate information. Like Twitter, LinkedIn, or Facebook messages, today's online reader skims through white papers in small 'bite-sized' chunks, then they decide which pieces of information to read in greater detail.
- Why Old White Paper Formats Won't Work Anymore: If your white paper is justt text, you won't engage today's online reader accustomed to viewing rich media. Just like your website home page, you only have a few seconds to engage this reader and draw them into more detailed information. If your white paper doesn't contain visually engaging elements, they won't get past the first page.
- Six Ways to Appeal to Today's 'Social Media' Reader: Crafting White Paper 2.0 will teach you six visual elements to add to you white papers that will engage today's social media oriented reader. This is an essential step in generating a greater number of leads and forming closer business connections.
If you find that your white papers aren't generating the results you are looking for, this book will help improve your business marketing and lead generation campaigns.
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 To download a free sample chapter of "Crafting White Paper 2.0", please Click Here.
To order a copy of the book from Amazon.com for $26.95, please Click Here.
To purchase an eBook version of "Crafting White Paper 2.0" for only $19.95, please Click Here:
To order a version for your iPhone, iPad, or iPod Touch from the Apple iBookStore for only $9.99, please Click Here.
CLICK HERE to download your free copy of
the 'Short Attention' Marketing white paper.
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