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Case Studies
We succeed when our customers succeed.
Our customer success stories illustrate how we leverage our talent and unique methodology to help our clients get the results they want – on time and on budget.
Contact us to learn how we can assist you in creating a white paper that produces positive results for your organization.
| SMART Business Advisory and Consulting - Devon, Pennsylvania
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Problem:
This enterprise business and financial consuting firm needed a timely white paper that would describe how their organization could protect financial firms from today's issues surrounding investment risk.
Solution:
We designed a informative white paper that simplified their solution message enabling their prospective customers to better understand the SMART advantage in today's risky financial environment.
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| Pilot Employee Benefits Group - Melville, New York
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Problem:
This provider of employee benefit programs needed a white paper that would effectively articulate their strategic advantage with non-profit organizations.
Solution:
We designed a high-level, educational white paper that effectively informed and convinced their prospective customers to their unique advantage in the marketplace.
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| Decideware Development - North Sydney, Australia
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Problem:
This provider of strategic supplier development solutions needed a series of three white papers that would effectively educate their target audience to a new concept and solution for supply chain management.
Solution:
We designed a series of three coordinated white papers that addressed the essential elements and advantage with their 'people-oriented' supplier development solution.
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| Merrill Corporation - St. Paul, Minnesota
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Problem:
This financial solution provider needed a well-written and designed white paper that clearly summarized their solution's competitive advantage with corporate mergers and acquisitions.
Solution:
We organized a vast amount of interview-based information from three Subject Matter Experts (SMEs) into a concise, professionally written and well designed white paper that followed their existing corporate design guidelines.
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| 24-by-7 Service, Inc. - Denver, Colorado
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Problem:
This telecom service provider needed a professionally written and designed, enterprise-focused white paper in support of a new strategic product marketing initiative.
Solution:
We consolidated and organized their information into white paper that laid out key solution benefits along with format that complimented their existing Web site design.
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| Sales Benchmarking Index - Atlanta, Georgia
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Problem:
This sales industry analyst needed a professionally written and designed white paper highlighting a major enterprise web conferencing client.
Solution:
We produced a professionally written and designed white paper that used their analytical data, presentations, and two integrated case studies that made both their organization and client look good.
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| MessageLabs, Inc. - New York, New York
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Problem:
This client specializes in business communication security solutions for the SMB marketplace and needed a professionally written and designed white paper targeted to small business owners.
Solution:
We produced a small-business friendly white paper with a unique design that leveraged an updated website design and color scheme as part of a new corporate marketing campaign. To obtain the complete version of this white paper,
please visit the MessageLabs website.
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| Lexmark Corporation - Lexington, Kentucky
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Problem:
This leading printing industry solution provider was launching a marketing campaign in the RFID arena and needed a white paper that would educate their business audience and tout the effectiveness of their solutions.
Solution:
We produced a highly effective white paper that did both. To obtain the complete version of this white paper,
please visit the Lexmark website.
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| Fortinet, Inc. - Sunnyvale, California
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Problem:
This leading provider of multi-threat security systems needed a technical white paper touting their security solution's ability to protect next-generation telecom networks.
Solution:
We produced a technical white paper that clearly articulated their solution's advantage and complimented their existing design illustrations.
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| LookLocally.com - Grapevine, Texas
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Problem:
This organization specializing in local search marketing did not have a white paper, and needed a professionally designed version to compliment their new Web site.
Solution:
We designed a highly stylized white paper leveraging their corporate colors along with a liberal use of images that appealed to their business audience. The entire project was completed within one month in time for their new Web site.
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| Wrouter, Inc. - Las Vegas, Nevada
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Problem:
This client is a startup that created a wireless networking appliance and needed a white paper to support their new product release taking place within one month.
Solution:
We created a professionally designed white paper that supported their corporate colors and solution focus. It was ready with a few short weeks to support a major tradeshow and product rollout.
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| SEM Director, Inc. - San Diego, California
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Problem:
This organization specializing in enterprise SEO optimization needed a white paper to help their business audience clearly understand the advantage of their solutions.
Solution:
We designed a well-written white paper that helped their enterprise audience to clearly understand and appreciate their solutions.
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| Real Foundations, Inc. - New York, New York
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Problem:
This real estate services organization needed a white paper to support an important business event taking place within a matter of weeks.
Solution:
Using our proven FastDraft methodology, we designed a custom white paper that complimented their existing corporate style, and used visual elements that allowed the reader to quickly grasp their key advantages in corporate real estate consulting. Most importantly, our white paper was finished on time to support their event.
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| Computrition, Inc. - Chatsworth, California
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Problem:
This client needed a white paper that would show how their hospital foodservice management solution could create increased profitability for prospective customers.
Solution:
We designed a custom white paper that matched their existing corporate materials. The content presented a comparison of the benefits of their solution versus older traditional methods, in a friendly, eye-pleasing graphic format.
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| URETEK ICR, Inc. - Tomball, Texas
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Problem:
URETEK ICR provides a sophisticated service designed to resolve concrete assets problems such as sunken foundations and patios. They needed a white paper that would
help their customers understand the advantages with their product over alternative solutions.
Solution:
We designed a white paper that provided an overview to existing problems, a comparison with alternatives, and
the advantage with their patented polymer material. We also integrated case studies that validated how the service helped two of their key customers.
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| Canvas Systems, Inc. - Norcross, Georgia
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Problem:
This technology solutions client needed a white paper to dispell some of the more common industry myths surrounding maintenance from
OEM service providers and articulate the advantages associated with using their third-party service program.
Solution:
We wrote a specially tailored white paper that used a "Myth versus Reality" theme to dispell common industry beliefs and understand the advantages
associated with their maintenance program.
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| Security Weaver, Inc. - Cardiff by the Sea, California
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Problem:
This client specializes in security solutions for SAP enterprise software and needed a white paper to showcase their thought leadership in the area of enterprise software security and regulatory compliance.
Solution:
We crafted a unique white paper that walked their customers through the challenges associated with current approaches and illustrated the advantages with their solution. To obtain the complete version of this white paper,
please visit the Security Weaver website.
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| LEK Consulting - Boston, Massachusetts
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Problem:
This enterprise consulting organization needed to refine their marketing message to better connect with their executive audience.
Solution:
We simplifed the tone of their solution message, adding more visual components and graphics thereby increasing readability. Response to the piece improved dramatically.
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| Intellisync Corp. - San Jose, California
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Problem:
This technology client was entering a new market segment and needed a concise white paper that outlined their strategic position, while providing an informative and easy read for targeted corporate decision makers.
Solution:
We created a succinct white paper that leveraged text elements such as bullet points, pull quotes and graphics to grab the attention of the "C-Level" executive audience and allow these readers to quickly grasp the high-level benefits of the solution.
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| Hoover's, Inc. - Austin, Texas
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Problem:
Hoover's is a comprehensive business information service for sales, marketing, business development and other professionals. The company needed a detailed white paper to show sales professionals how to effectively leverage their information service to improve prospect conversion and create higher sales volumes. Hoover's also wanted the Appum Group to duplicate the company's existing design template.
Solution:
We created a white paper that illustrates how combining the information Hoover's provides with a series of online tools can generate better pre-call sales planning, leading to higher conversion rates and sales volume. Industry data and the client's own research information was compiled into a series of business charts and graphs that reinforced the benefit of their service with their target audience. Response to the piece was immediate and positive.
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| Pointbase, Inc. - Mountain View, California
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Problem:
The client needed a simple and cost effective white paper to educate a combined business and technical audience on the advantages of their information synchronization and retrieval software for mobile professionals.
Solution:
We created a white paper that used business graphics and detailed explanations to showcase what the solution could do and the benefits created. The paper received high acclaim from the client's sales force and customers for its message effectiveness.
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| BMC Software, Inc. - Houston, Texas
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Problem:
The customer was launching a new series of enterprise software solutions that allowed corporate customers to support B2B relationships with value chain partners. To position its solution effectively, BMC needed to educate business executives about e-business in general and the advantages of their B2B e-commerce solutions.
Solution:
We created a user-friendly white paper that used visuals to support the education process, along with hypothetical case studies that showed business executives how B2B solutions could improve productivity and profitability. The BMC sales force reported that they successfully used the paper to open doors to new prospects and reinforce existing customer relationships. The entire initial print run of the paper was distributed to prospects in under a week!
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| H&W Systems, Inc. - Boise, Idaho
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Problem:
The customer wanted to convert a series of highly technical PowerPoint and audio presentation files into a clear and concise white paper that they could use to support their marketing efforts.
Solution:
We created a white paper that condensed all the presentation information into a succinct, logical flow that both business executives and technical professionals could clearly understand. The text was supported with graphics created by enhancing the visuals used in the original PowerPoint presentations.
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