Jonathan Kantor is the principal and founder of The Appum Group, "The White Paper Company", an organization that specializes in the creation of professional business and technical white papers for enterprise-class businesses and the SMB (Small to Medium Business) marketplace.

Prior to the formulation of The Appum Group, Jonathan was the Senior Technical Communications Manager for J.D. Edwards Enterprise Software, ($1.7 Billion) which has since been acquired by Oracle Corporation. In this former capacity, Jonathan directed a team of technical marketing and graphics professionals responsible for the development of the J.D. Edwards corporate white paper strategy, which was a critical part of their external technical communication process.

Jonathan's experience with white papers is also coupled with over 25 years of business experience with leading technology innovators including Apple Computer, Microsoft, and Digital Equipment Corporation, where he held a variety of sales, marketing, business development, and management positions.

Since its foundation in 2000, Appum Group customers have included: Intel Corporation, Microsoft, Adobe Systems, Sun Microsystems, Juniper Networks, Lexmark Corporation, BMC Software, Proctor & Gamble, as well as a significant number of small to medium businesses across many different industries including Technology, Finance, Insurance, Construction, Human Resources, Non-Profits, Pharmaceutical, and Consulting Services.

Jonathan is also the author of the book: Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader, which available now via Lulu Publishing. You can also order a downloadable eBook version at a special discounted price by visiting this link. Finally, you can follow Jonathan and his white paper posts via Twitter at Jonathan_Kantor.