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The Best of the White Paper Pundit Blog 2011
LEARN THE BEST TIPS, TRICKS, AND TECHNIQUES FOR CRAFTING GREAT B2B WHITE PAPERS!
Get a full year of the best posts from the White Paper Pundit Blog at a very special price in this new edition for 2011!
Now you can have the best tips, tricks, and techniques from the White Paper Pundit Blog during the past year, at your fingertips.
As a white paper marketing professional who has spent the last two decades producing exceptional commercial white papers, I’m happy to provide you with a handy compilation of the best of my blog, White Paper Pundit, during the past year.
This 76-page PDF guide will give you many valuable suggestions that will improve reader engagement, lead generation, and solution message delivery with your white paper marketing campaigns.
The best part is the price, only $9.95, which is available for immediate download along with your payment.
In this booklet, I will teach you the tricks of the trade that has lead to my success with white papers over the past 15 years. This booklet will teach you new ways to craft highly engaging white papers that attract reader attention, delivery essential business messages, and most importantly, generate leads and new business opportunities.
I hope you enjoy reading this guide as much as I enjoyed producing it,
Here’s to improving your white paper marketing campaigns!
Best wishes,
Jonathan Kantor
Founder of WhitePaperCompany.com and
the White Paper Pundit Blog
Secure your copy today!
Here is a brief list of the topics you will learn in the Best of the White Paper Pundit Blog 2011:
- The Difference between White Paper Abstracts and Summaries
- Why Many White Papers Fail to Achieve their Lead- Generation Goals
- How Are You Measuring Your White Paper Reader?
- The "Umbrella & Strut" White Paper Strategy
- The Most Common White Paper Content Mistakes
- How to Repurpose White Paper Content
- Overcoming Five Common "Fall Flat" White Paper Titles
- How to Attribute Copyrighted Information in Your White Paper
- The Five Essential Ingredients of a Successful White Paper Writer
- Get More Out of Your White Papers with an Annual Plan
- and much, much more!
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About the Author, Jonathan Kantor
The White Paper Source online forum calls Jonathan, one of the top three white paper writers in the country. He is the author of the widely acclaimed book, "Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader".
Jonathan is also the principal of The Appum Group: The White Paper Company, and has personally written more than 350 white papers over the course of the past 15 years for many of the world's most recognized companies, including Intel, Microsoft, Adobe, Lexmark, Proctor & Gamble, Juniper Networks, BMC Software, and many others.
Jonathan has been a leading presenter in the annual White Paper Success Summit online event that has attracted several hundred-business marketers for the past two years. His 15 year involvement with white papers is coupled with over 30 years of direct enterprise business sales, marketing, and management experience with companies such as Digital Equipment Corporation, Microsoft Corporation, Apple Computer, Inc, and J.D. Edwards Enterprise Software (now a division of Oracle Corporation).
"The White Paper Pundit blog is the BEST blog on the Internet to learn about white papers."
Gordon Graham
That White Paper Guy
If you have any questions, please email info@appum.com
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