White Paper Pundit

While personal blogs have been around for some time and grown in immense popularity, large companies are first getting their feet wet with the medium. Over the next several years, corporate blogs are expected to see a dramatic rise around the world.

As these organizations devote more resources to their blog marketing programs, their opportunities for capturing consumer insights are directly proportional to the amount of effort they devote to embracing this medium as a formal part of their ongoing marketing program.

Now a new white paper describing the advantages of corporate blogs has been published by Kahuna Content called, “The ROI of a Competitive Blog”.

For many corporations, blogs represent a “dark science”. As a result, those unfamiliar with all the aspects of blogs have many questions that often good unanswered using conventional online resources. Given today’s economic climate, one big question that many corporations have is ROI.

This white paper does a good job answering many of these critical questions in a professional and straight-forward fashion. Questions that are addressed in the paper include:

- Cost Measurement

- Calculating Value

- Understanding the Investment

- Identifying the Numbers

The important point here is that when a marketer needs to convey critical business information about a new marketing program a Web 2.0 topic (blogs, wikis, webinars, etc), the white paper medium serves as the perfect vehicle to deliver that information to a business audience.

After all, if that business audience isn’t currently subscribing to one of those new mediums, how are you going to get key points across to them? Write a blog? Conduct a webinar? Of course not.

You send them a white paper. Case closed.

This entry was posted on Monday, November 10th, 2008 at 10:56 am and is filed under WP Examples. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.