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Filed under: White Paper Strategy, WP Examples, WP Opinions
BUY KLONOPIN OVER THE COUNTER, It's not every day that a white paper makes the national news, so when it does, I think it presents a great opportunity to blog about it.
The white paper I am referring to was obtained by NBC News from a Justice department official regarding the controversial decision from the Obama Administration to execute American citizens that may be serving as enemy combatants in foreign lands. The confidential 16-page Justice Department white paper concludes that the U.S. Order KLONOPIN no prescription, government can order the killing of American citizens if they are believed to be “senior operational leaders” of al-Qaida or “an associated force” -- even if there is no intelligence indicating they are engaged in an active plot to attack the U.S.
Rather than discuss the politics associated with this issue, I'd rather discuss the components of this white paper and what its subsequent public awareness does for the perception of white papers as a whole among the general public, buy KLONOPIN without prescription, KLONOPIN steet value, and whether that image fosters either a positive or negative impression of the medium.
In my opinion, this white paper reinforces an ongoing stereotype of white papers as a stogy, where can i order KLONOPIN without prescription, Buy cheap KLONOPIN no rx, boring, and outdated document format, purchase KLONOPIN online no prescription, KLONOPIN overnight, something that I like to call "a 1.0 white paper". It's not surprising that when you take it at face value, KLONOPIN trusted pharmacy reviews, KLONOPIN duration, not much has changed within government circles since the format was first introduced in the early part of the 20th century. Of course, buy no prescription KLONOPIN online, Cheap KLONOPIN, since it IS a government document, like much of government itself, KLONOPIN dosage, After KLONOPIN, it doesn't have to compete in the open marketplace of ideas, and as a result, ordering KLONOPIN online, KLONOPIN over the counter, can stay as a plain vanilla design without concern to its effectiveness to achieve message delivery and/or retention.
In my opinion, here's what's wrong with this white paper:
1, KLONOPIN images. KLONOPIN class, An all text format that forces the reader to read each and every page in order to ascertain and digest its key, bottom line issues.
2, is KLONOPIN addictive. A 16-page size that only a dedicated news reporter or "inside the beltway" government officials that have a direct relationship with the Justice department will read from cover to cover, BUY KLONOPIN OVER THE COUNTER. KLONOPIN price, After all, if Congress members don't read their own bills prior to a vote, KLONOPIN gel, ointment, cream, pill, spray, continuous-release, extended-release, KLONOPIN alternatives, what hope does a boring white paper like this have of being read in its entirety?
3. The lack of any summary (either Executive or Concluding) that would aid the reader to quickly assimilate the most important messages in the white paper.
4, herbal KLONOPIN. KLONOPIN samples, The Times Roman font. Maybe it's an improvement over the Courier font that used to make a white paper look like it just rolled off a typewriter, KLONOPIN long term, Buy KLONOPIN from mexico, but not by much. BUY KLONOPIN OVER THE COUNTER, It doesn't take much to Select-All text, and move the mouse to another sharp looking serif font found in just about every operating system such as Bookman, Century, or Palatino.
5, The lack of any text enhancements. A few bullets or some sidebar callouts/pull quotes would reinforce key points on several pages, where can i buy KLONOPIN online, No prescription KLONOPIN online, assisting skim readers (like me) that may be flipping through the document for the first time.
6. The lack of any design elements, KLONOPIN online cod. Canada, mexico, india, I understand that government doesn't associate design and graphics with white papers. But come on, purchase KLONOPIN online. If the British Government can package their white papers with a simple and clean design, I don't understand why our government can't, BUY KLONOPIN OVER THE COUNTER. Rx free KLONOPIN, They certainly waste billions everyday on failed projects. A couple of thousand on this project would go a long way to enhancing the government's image and getting their message across to the general public, KLONOPIN cost. KLONOPIN without a prescription, It certainly seems to work with the UK government. Which one do you think will have a greater portion of its content read?
So here's the bottom line, KLONOPIN dose. Generic KLONOPIN, Our government may have many innovative technologies at its disposal across many departments, but in the area of white paper marketing and communications, it still has a long way to go to distance itself from it's early 20th century "all text" roots. Call me a pessimist, but something tells me that little will change in this area.
The viral exposure to this white paper only reinforces the image of the white paper medium as something your grandfather might read, but one that has little appeal to the vast majority of the public citizenry..
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