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January 24, 2013 by · 5 Comments
Filed under: Industry Insights, Social Media 

BUY VERONAL NO PRESCRIPTION, For the past year, I've been participating in a variety of white paper oriented discussions on Quora, a Q&A focused social media website. Most of the participants have posted many interesting questions about white paper structure, my VERONAL experience, VERONAL australia, uk, us, usa, marketing, strategy, get VERONAL, Purchase VERONAL for sale, tactics, etc, is VERONAL safe, Order VERONAL online overnight delivery no prescription, all of which I have been happy to submit my two-cents worth.

One post from Elisa D, VERONAL dangers. VERONAL recreational, Coleman, who identifies herself as a Gamer and Bon Vivant, buy VERONAL online cod, VERONAL description, Know-it-all, submitted this answer to the question, low dose VERONAL, Kjøpe VERONAL på nett, köpa VERONAL online, "What is the Future of White Papers", which I found interesting:


"Yes, VERONAL reviews, Order VERONAL from United States pharmacy, I expect it (white papers) to become obsolete, very soon, buying VERONAL online over the counter, Where can i find VERONAL online, if you take into consideration the usage of smartphones which allow for video streaming of shorter pieces of information and of course video is the replacement for .pdf documents because they're live and provide so much more value than a static piece of lengthy content."



While I don't share Elisa's pessimistic prediction for the future of the traditional white paper medium, her opinion does reflect a new reality for today's social media generation, online VERONAL without a prescription, Where to buy VERONAL, namely that the business document format will eventually be replaced by video. I guess her utopian vision of business communications would be to have video on your smartphone, VERONAL used for, VERONAL from canadian pharmacy, video on your computer, video on your social media site, buy generic VERONAL, Order VERONAL online c.o.d, video everywhere.

Her argument is that, as compared with .pdf documents, video is live and as such, provides "much more value that a static piece of lengthy content". This is a sad commentary on the state of today's business reader, and it supports a point that I have been making for some time, BUY VERONAL NO PRESCRIPTION. Today's Generation X and Millennia Generation really doesn't read a lot of text, VERONAL street price, VERONAL without prescription, whether in books, magazines, VERONAL pics, VERONAL price, coupon, newspapers, or documents such as white papers, VERONAL results. What is VERONAL, Instead they prefer to watch a video of the same material. Think YouTube or Facebook, VERONAL forum. VERONAL wiki, What's the repercussion if Elisa's predictions come true, especially for  business communications and business marketing, VERONAL photos. BUY VERONAL NO PRESCRIPTION, A lot. Comprar en línea VERONAL, comprar VERONAL baratos, It's much easier and less costly to write a white paper as compared to a video. Outside of an editor, where can i buy cheapest VERONAL online, Australia, uk, us, usa, the average business writer can sit down, conduct research, order VERONAL from mexican pharmacy, interviews, and investigation, and given an appropriate amount of time, produce a decent 6-8 page white paper all on their own.

In comparison, other than sitting in front of a smartphone or notebook camera and producing a "talking heads" style video, most professionally produced business videos require the use of sophisticated tools or outside specialists, dramatically raising the total cost of the final product. The cost of producing a white paper is about one tenth the cost of a professional business video.

Development cycle is another factor, BUY VERONAL NO PRESCRIPTION. A business can produce a white paper in about one month. Most videos take several months given production cycles, reviews, edits and conventional (non-online) distribution methods such as burning and packaging DVDs.

Longevity is the third factor. The shelf life of most white papers is about 1/2 to 1 year. BUY VERONAL NO PRESCRIPTION, In most cases, updating a white paper requires modifying a small portion of its content. In comparison, the shelf life of a video is much shorter and much more costly to update.

The only businesses that I am aware of that produce a significant number of videos are large, enterprise-sized organizations with the budget to do so. Any business, from individual entrepreneur, SMB, or large organization produces white papers due to the low cost and fast turnaround.

What's the bottom line. White papers may transition from paper-based or PDF-format to online and iPads, but their low cost and fast development cycle ensures that they will be around for some time to come.

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Comments

5 Responses to “BUY VERONAL NO PRESCRIPTION”
  1. Tony Wanless says:

    All true, and there are other considerations.
    But let’s go back to the purpose of a white paper — to inform someone on a specific subject and thus establish subject authority in a prospect’s mind.

    A video white paper is as much entertainment as it is informational. There’s a danger that the entertainment overpowers the information.

    A white paper can be marked up by the user (such as highlighting the most relevant bits) and the information used in other material. A video can’t.

    So a video is really only good to create an impression with some relative information attached. How is that different than an ad?

  2. Tony Wanless says:

    All true, and there are other considerations.
    But let’s go back to the purpose of a white paper — to inform someone on a specific subject and thus establish subject authority in a prospect’s mind.

    A video white paper is as much entertainment as it is informational. There’s a danger that the entertainment overpowers the information.

    A white paper can be marked up by the user (such as highlighting the most relevant bits) and the information used in other material. A video can’t.

    So a video is really only good to create an impression with some relative information attached. How is that different than a TV ad?

  3. Hi Tony,

    Thanks for your comment. All good points. I think you are right. Unfortunately, I see a trend that unless there is some entertainment aspect to information, some readers won’t bother to assimilate the information. For those, it is important to package white paper information with graphics and design. The plain text document just won’t cut it anymore. It’s a sad but realistic commentary on the state of business communications today.

    Jonathan

  4. Mark McClure says:

    There’s a place for video in b2b tech marketing but I know of few IT engineers or managers who have the time to watch them. I doubt that CIOs have many idle cycles during the business day either… perhaps they can watch them in the stalls during bathroom breaks ;-)

    Seriously, one killer advantage for me is that I can skim read a well-written white paper and probably get 80% from that 20% effort. However, I’d have to watch 80% of the video to catch 80% of the message. Unless, of course, there’s an equally well-written transcript to skim through. And who will bother watching if they can skim the transcript.

    There’s still business value in well-written b2b white papers imo.

  5. Hi Mark,

    I agree with your comment. I guess I shouldn’t have placed a lot of faith in someone who identifies herself as a “Gamer and Bon Vivant, Know-it-all”!

    Take care,

    Jonathan

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