The DOs and DON’Ts of White Paper Landing Pages

As part of developing my Friday FREE White Paper List each week over the past six months, I’ve had a chance to review hundreds of free white papers and their associated web landing pages. So I thought I’d take a moment and give you my perspective of what I think works and doesn’t work when marketers prominently feature their white papers for prospective downloaders.

———-—-
THE DOs:
————–

1. DO: Make Your “Download/Register Button” Colorful and Easy to Find

Yes, it’s sad but true. Your prospective reader has a short attention span and is quite impatient. (Ever heard of the 3-second Internet rule for your home page?) Let’s face it. They won’t spend a lot of time hunting around your landing page to find that hyperlink for the download embedded three paragraphs down. If they can’t find it quickly, they’ll move along, so make it easy for your visitor to find where to download your white paper. Place your download button in a very visible place and make it big. Here’s a landing page that will give you a good idea of what I mean. Can’t miss it, right?

2. DO: Include a Thumbnail of Your Front Cover

We are a visual society. If you have a colorful front cover to your white paper (like the example above) take a screenshot of it, and use it along with text hyperlinks for the download/registration page. By including a thumbnail you will increase the likelihood that your visitor will notice it and download the paper. If on the other hand your cover contains nothing but text, get a new cover!

3. DO: Provide Several Ways to Download/Register

People respond to web information in different ways. While most would prefer a large button at the top of your page, there are others that will read an abstract or summary first. For this group, you might want to add hyperlinks in the descriptive text for the title of the white paper. As a general rule, I’d advise at least two or three hyperlinks to your white paper download/registration placed within the landing page text.

4. DO: Quickly Get to the ‘Bottom-Line’ in Your Abstract Description

One of the things that I find annoying is when an abstract sounds like a formal white paper Introduction page. Do your reader a favor and reserve the industry/background information for the white paper content. Time-sensitive web surfers prefer a short abstract that describes what’s in the white paper and the lessons they’ll learn if they download and read it.

5. DO: Tell Your Reader What They Will Gain by Reading It

Your reader’s time is valuable, especially in this economy. Cut to the chase in your landing page abstract and them what they’ll gain if they read it. Will it teach them something they did not previously know? Greater profitability? Lower costs? A strategic business advantage? If you don’t include a ‘value’ statement similar to this, you’ll diminish the likelihood that they WILL go the extra mile and download the paper, let alone read it in its entirety.

——————-
THE DON’Ts:
——————-

1. DON’T Wait Until the End of Your Abstract Page to Provide the Link

Unfortunately many white paper marketers assume that their prospective reader has the same patience and stamina to read all of the abstract text as the marketer does. Don’t wait until the last paragraph before you provide them with the link to the white paper. Most won’t get past the 3rd paragraph before they surf to another site.

2. DON’T Combine Two Tasks in One Landing Page

Have you ever seen a web landing page that reads like a press release? Unfortunately, I have on more than one occasion. Your web visitor will notice as well. Don’t cut corners and combine two tasks and think it you’re fooling anyone. Make the extra effort and write a separate landing page abstract. Save the Press Release for the ‘Announcements’ section on your website.

3. DON’T Force Your Prospect to Visit More than Two Sites

Think about how many sites your prospect must visit before they can download your white paper. Twitter (one) Blog Post (Two) Landing Page (Three) Registration Page (Four) and Confirmation Page (Five). For most web surfers with short attention spans, you’ll be luck to retain them after about three locations. I recommend no more than two sites to retain visitor attention. You can accomplish this by integrating an email registration into the bottom of your landing page, then immediately initiating the download/confirmation process after that address has been received.

4. DON’T Place Hurdles in the Register & Download Process

Some registration forms that require the surfer to include their personal information prior to download look like an application for a small business loan, similar to the one below:

I wonder how many people gave up after filling in the first six fields? If you ask for too much information from your web visitor not only will it result in fewer downloads, but they will also wonder what you going to do with all that personal information? Try one simple email field instead. You’ll get a higher number of participants, downloads, leads, and more importantly, a greater amount of exposure for your white paper.

Isn’t that what this whole exercise is about anyway?

Share and Enjoy:

This entry was posted on Saturday, December 12th, 2009 at 11:31 pm and is filed under WP Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

26 Responses to “The DOs and DON’Ts of White Paper Landing Pages”

Jonathan_Kantor Says:
December 12th, 2009 at 11:32 pm
White Paper Pundit | The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/8NVo6I #wppundit

This comment was originally posted on Twitter
The Dos and Don'ts of White Paper Landing Pages | White Paper Pundit Wiky Blog Says:
December 13th, 2009 at 2:07 am
[...] is the original post: The Dos and Don'ts of White Paper Landing Pages | White Paper Pundit By admin | category: white pages | tags: each-week, friday, over-the-past, paper, [...]
FreeWhitePapers Says:
December 13th, 2009 at 5:07 am
White Paper Pundit | The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/8NVo6I #wppundit (via @Jonathan_Kantor)

This comment was originally posted on Twitter
CopywriterMaven Says:
December 13th, 2009 at 7:02 am
RT @tweetmeme The Dos and Don’ts of White Paper Landing Pages http://bit.ly/8NVo6I

This comment was originally posted on Twitter
Tweets that mention The Dos and Don’ts of White Paper Landing Pages | White Paper Pundit -- Topsy.com Says:
December 13th, 2009 at 7:02 am
[...] This post was mentioned on Twitter by Jonathan Kantor and Roberta Rosenberg, Free White Papers. Free White Papers said: White Paper Pundit | The DOs and DON'Ts of White Paper Landing Pages http://bit.ly/8NVo6I #wppundit (via @Jonathan_Kantor) [...]
smallbiztrends Says:
December 13th, 2009 at 10:34 am
Trending now on BizSugar – The Dos and Don’ts of White Paper Landing Pages: http://bit.ly/8NVo6I

This comment was originally posted on Twitter
concarjess3 Says:
December 13th, 2009 at 10:44 am
RT @smallbiztrends: Trending now on BizSugar – The Dos and Don’ts of White Paper Landing Pages: http://bit.ly/8NVo6I

This comment was originally posted on Twitter
Jagath Says:
December 13th, 2009 at 10:49 am
I particularly like the #3 in “Don’t”. I hate it when I have to fill in unnecessary details.

Here is an idea. Why not get rid of the whole idea of “white paper” itself. Why make people register and sign up to download a 10 page fancy pdf while you can communicate the same information via a blog article. Most companies do white papers to get contact information (email id) of the people who are downloading. But I am very likely to ignore the marketing emails if I had signed up just for the sake of downloading the pdf.

Also, by locking the paper up behind a firewall causes it to be hidden from the Google spiders. If you really have something valuable to say, and if you are giving it away for free anyway (in return for email id), then publish it instead on your blog.

If people really care for what you have to say, then you will get enough traffic to benefit from. Much more than your white paper behind the firewall.
SchusterConsult Says:
December 13th, 2009 at 1:43 pm
The Dos and Don’ts of White Paper Landing Pages – http://www.whitepapercompany.com/blog/?p=4002

This comment was originally posted on Twitter
uberVU - social comments Says:
December 13th, 2009 at 1:49 pm
Social comments and analytics for this post…

This post was mentioned on Twitter by Jonathan_Kantor: White Paper Pundit | The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/8NVo6I #wppundit…
Jonathan Kantor Says:
December 13th, 2009 at 10:11 pm
Hi Jagath,

I can see your point, but the term “white paper” carries a certain “panache” that blog articles don’t have. Prospective customers are more likely to ask “Does your company have a white paper” rather than “Have you done a blog post on the issue”. Also a white paper can include several pages that are devoted to background information and solution selling. Most blog posts are less than a few hundred words. That leaves little room for any detailed educational content and solution selling.

Let’s compromise and say, “Give it away for free and forget about the registration process altogether!” I think a completely free white paper will probably be passed along via Twitter and other Social Media sites with greater frequency than if personal information is required.

Thanks for your perspectives on the issue.

Jonathan
bcavoli Says:
December 14th, 2009 at 6:48 am
Good post for B2B marketers: The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/4rYm1K

This comment was originally posted on Twitter
Joanna124 Says:
December 14th, 2009 at 6:54 am
RT @bcavoli: Good post for B2B marketers: The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/4rYm1K

This comment was originally posted on Twitter
Mike_Stelzner Says:
December 16th, 2009 at 9:02 am
The DOs and DON’Ts of White Paper Landing Pages (great article!) http://bit.ly/8VLALB by @Jonathan_Kantor

This comment was originally posted on Twitter
spacephx Says:
December 16th, 2009 at 9:03 am
RT @Mike_Stelzner: The DOs and DON’Ts of White Paper Landing Pages (great article!) http://bit.ly/8VLALB by @Jonathan_Kantor

This comment was originally posted on Twitter
1080Group Says:
December 16th, 2009 at 9:30 am
very good stuff RT @Mike_Stelzner: The DOs and DON’Ts of White Paper Landing Pages (great article!) http://bit.ly/8VLALB by @Jonathan_Kantor

This comment was originally posted on Twitter
Apryl_Parcher Says:
December 16th, 2009 at 10:08 am
RT @tweetmeme The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/8NVo6I (via @Mike_Stelzner @Jonathan_Kantor) Great List!

This comment was originally posted on Twitter
Apryl Parcher Says:
December 16th, 2009 at 10:33 am
Hi Jonathan:

You’re absolutely right about finding ways to make it easy as falling off a log backwards to download white papers. Especially in light of the “sweet spot” in web eye-tracking surveys, people just won’t scroll or look much beyond that golden triangle when surfing for info. I also agree with with Jagath’s opinion on short registration pages. Make it easy!!

But even though people have the web attention spans of gnats, it’s also true that those who are seeking a solution value the depth of white paper content over shorter articles or blog posts, and will continue to download them. Depth is the key word here. It has been proven over and over again in direct response copywriting that long-copy outperforms short when the attention of the reader is caught and the copy is relevant to the his particular needs. The same is true of white papers.

The challenge is attracting and engaging our short-attention-span reader long enough to intrigue him and get him to part with more of his precious time to absorb the material.

Blogs and articles can be useful in the initial capture of attention, and are great for “selling” the free download of a white paper–but I don’t think that shorter content can replace a true white paper’s deeper exploration of the subject matter.

Great discussion and tips! Keep ‘em coming…
Jonathan Kantor Says:
December 16th, 2009 at 10:39 am
Hi Apryl,

Good points!

Thanks,

Jonathan
TammyLawman Says:
December 16th, 2009 at 4:16 pm
RT: @Jonathan_Kantor The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/8NVo6I

This comment was originally posted on Twitter
ResponseCapture Says:
December 16th, 2009 at 6:43 pm
RT @Mike_Stelzner: The DOs and DON’Ts of White Paper Landing Pages (great article!) http://bit.ly/8VLALB by @Jonathan_Kantor

This comment was originally posted on Twitter
GeorgeWise Says:
December 16th, 2009 at 9:40 pm
RT: @Jonathan_Kantor The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/8NVo6I

This comment was originally posted on Twitter
wittlake Says:
December 17th, 2009 at 8:04 am
White paper reg tips. Particularly like the total number of sites view. http://bit.ly/61XSkn

This comment was originally posted on Twitter
BabcockJenkins Says:
December 17th, 2009 at 8:26 am
RT @wittlake: White paper reg tips. Particularly like the total number of sites view. http://bit.ly/61XSkn

This comment was originally posted on Twitter
melindaholm Says:
December 17th, 2009 at 10:09 am
Post for B2B marketers: The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/4rYm1K

This comment was originally posted on Twitter
VirtualMR Says:
December 17th, 2009 at 10:26 am
RT @1080Group: very good stuff RT @Mike_Stelzner: The DOs and DON’Ts of White Paper Landing Pages (great article!) http://bit.ly/8VLALB …

This comment was originally posted on Twitter

If you'd like to learn more about Short Attention Marketing, make sure you check out my new book, Crafting White Paper 2.0. You can also follow me on Twitter. Thanks for stopping by and I hope you'll visit this blog frequently!


	White Paper Pundit Helping you understand the world’s most unique business communications medium « The Friday FREE White Paper List: Week of 12.07.09 Announcing White Paper Success Summit 2010! » The DOs and DON’Ts of White Paper Landing Pages As part of developing my Friday FREE White Paper List each week over the past six months, I’ve had a chance to review hundreds of free white papers and their associated web landing pages. So I thought I’d take a moment and give you my perspective of what I think works and doesn’t work when marketers prominently feature their white papers for prospective downloaders. ———-—- THE DOs: ————– 1. DO: Make Your “Download/Register Button” Colorful and Easy to Find Yes, it’s sad but true. Your prospective reader has a short attention span and is quite impatient. (Ever heard of the 3-second Internet rule for your home page?) Let’s face it. They won’t spend a lot of time hunting around your landing page to find that hyperlink for the download embedded three paragraphs down. If they can’t find it quickly, they’ll move along, so make it easy for your visitor to find where to download your white paper. Place your download button in a very visible place and make it big. Here’s a landing page that will give you a good idea of what I mean. Can’t miss it, right? 2. DO: Include a Thumbnail of Your Front Cover We are a visual society. If you have a colorful front cover to your white paper (like the example above) take a screenshot of it, and use it along with text hyperlinks for the download/registration page. By including a thumbnail you will increase the likelihood that your visitor will notice it and download the paper. If on the other hand your cover contains nothing but text, get a new cover! 3. DO: Provide Several Ways to Download/Register People respond to web information in different ways. While most would prefer a large button at the top of your page, there are others that will read an abstract or summary first. For this group, you might want to add hyperlinks in the descriptive text for the title of the white paper. As a general rule, I’d advise at least two or three hyperlinks to your white paper download/registration placed within the landing page text. 4. DO: Quickly Get to the ‘Bottom-Line’ in Your Abstract Description One of the things that I find annoying is when an abstract sounds like a formal white paper Introduction page. Do your reader a favor and reserve the industry/background information for the white paper content. Time-sensitive web surfers prefer a short abstract that describes what’s in the white paper and the lessons they’ll learn if they download and read it. 5. DO: Tell Your Reader What They Will Gain by Reading It Your reader’s time is valuable, especially in this economy. Cut to the chase in your landing page abstract and them what they’ll gain if they read it. Will it teach them something they did not previously know? Greater profitability? Lower costs? A strategic business advantage? If you don’t include a ‘value’ statement similar to this, you’ll diminish the likelihood that they WILL go the extra mile and download the paper, let alone read it in its entirety. ——————- THE DON’Ts: ——————- 1. DON’T Wait Until the End of Your Abstract Page to Provide the Link Unfortunately many white paper marketers assume that their prospective reader has the same patience and stamina to read all of the abstract text as the marketer does. Don’t wait until the last paragraph before you provide them with the link to the white paper. Most won’t get past the 3rd paragraph before they surf to another site. 2. DON’T Combine Two Tasks in One Landing Page Have you ever seen a web landing page that reads like a press release? Unfortunately, I have on more than one occasion. Your web visitor will notice as well. Don’t cut corners and combine two tasks and think it you’re fooling anyone. Make the extra effort and write a separate landing page abstract. Save the Press Release for the ‘Announcements’ section on your website. 3. DON’T Force Your Prospect to Visit More than Two Sites Think about how many sites your prospect must visit before they can download your white paper. Twitter (one) Blog Post (Two) Landing Page (Three) Registration Page (Four) and Confirmation Page (Five). For most web surfers with short attention spans, you’ll be luck to retain them after about three locations. I recommend no more than two sites to retain visitor attention. You can accomplish this by integrating an email registration into the bottom of your landing page, then immediately initiating the download/confirmation process after that address has been received. 4. DON’T Place Hurdles in the Register & Download Process Some registration forms that require the surfer to include their personal information prior to download look like an application for a small business loan, similar to the one below: I wonder how many people gave up after filling in the first six fields? If you ask for too much information from your web visitor not only will it result in fewer downloads, but they will also wonder what you going to do with all that personal information? Try one simple email field instead. You’ll get a higher number of participants, downloads, leads, and more importantly, a greater amount of exposure for your white paper. Isn’t that what this whole exercise is about anyway? Share and Enjoy: This entry was posted on Saturday, December 12th, 2009 at 11:31 pm and is filed under WP Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. 26 Responses to “The DOs and DON’Ts of White Paper Landing Pages” Jonathan_Kantor Says: December 12th, 2009 at 11:32 pm White Paper Pundit \| The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/8NVo6I #wppundit This comment was originally posted on Twitter The Dos and Don'ts of White Paper Landing Pages \| White Paper Pundit Wiky Blog Says: December 13th, 2009 at 2:07 am [...] is the original post: The Dos and Don'ts of White Paper Landing Pages \| White Paper Pundit By admin \| category: white pages \| tags: each-week, friday, over-the-past, paper, [...] FreeWhitePapers Says: December 13th, 2009 at 5:07 am White Paper Pundit \| The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/8NVo6I #wppundit (via @Jonathan_Kantor) This comment was originally posted on Twitter CopywriterMaven Says: December 13th, 2009 at 7:02 am RT @tweetmeme The Dos and Don’ts of White Paper Landing Pages http://bit.ly/8NVo6I This comment was originally posted on Twitter Tweets that mention The Dos and Don’ts of White Paper Landing Pages \| White Paper Pundit -- Topsy.com Says: December 13th, 2009 at 7:02 am [...] This post was mentioned on Twitter by Jonathan Kantor and Roberta Rosenberg, Free White Papers. Free White Papers said: White Paper Pundit \| The DOs and DON'Ts of White Paper Landing Pages http://bit.ly/8NVo6I #wppundit (via @Jonathan_Kantor) [...] smallbiztrends Says: December 13th, 2009 at 10:34 am Trending now on BizSugar – The Dos and Don’ts of White Paper Landing Pages: http://bit.ly/8NVo6I This comment was originally posted on Twitter concarjess3 Says: December 13th, 2009 at 10:44 am RT @smallbiztrends: Trending now on BizSugar – The Dos and Don’ts of White Paper Landing Pages: http://bit.ly/8NVo6I This comment was originally posted on Twitter Jagath Says: December 13th, 2009 at 10:49 am I particularly like the #3 in “Don’t”. I hate it when I have to fill in unnecessary details. Here is an idea. Why not get rid of the whole idea of “white paper” itself. Why make people register and sign up to download a 10 page fancy pdf while you can communicate the same information via a blog article. Most companies do white papers to get contact information (email id) of the people who are downloading. But I am very likely to ignore the marketing emails if I had signed up just for the sake of downloading the pdf. Also, by locking the paper up behind a firewall causes it to be hidden from the Google spiders. If you really have something valuable to say, and if you are giving it away for free anyway (in return for email id), then publish it instead on your blog. If people really care for what you have to say, then you will get enough traffic to benefit from. Much more than your white paper behind the firewall. SchusterConsult Says: December 13th, 2009 at 1:43 pm The Dos and Don’ts of White Paper Landing Pages – http://www.whitepapercompany.com/blog/?p=4002 This comment was originally posted on Twitter uberVU - social comments Says: December 13th, 2009 at 1:49 pm Social comments and analytics for this post… This post was mentioned on Twitter by Jonathan_Kantor: White Paper Pundit \| The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/8NVo6I #wppundit… Jonathan Kantor Says: December 13th, 2009 at 10:11 pm Hi Jagath, I can see your point, but the term “white paper” carries a certain “panache” that blog articles don’t have. Prospective customers are more likely to ask “Does your company have a white paper” rather than “Have you done a blog post on the issue”. Also a white paper can include several pages that are devoted to background information and solution selling. Most blog posts are less than a few hundred words. That leaves little room for any detailed educational content and solution selling. Let’s compromise and say, “Give it away for free and forget about the registration process altogether!” I think a completely free white paper will probably be passed along via Twitter and other Social Media sites with greater frequency than if personal information is required. Thanks for your perspectives on the issue. Jonathan bcavoli Says: December 14th, 2009 at 6:48 am Good post for B2B marketers: The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/4rYm1K This comment was originally posted on Twitter Joanna124 Says: December 14th, 2009 at 6:54 am RT @bcavoli: Good post for B2B marketers: The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/4rYm1K This comment was originally posted on Twitter Mike_Stelzner Says: December 16th, 2009 at 9:02 am The DOs and DON’Ts of White Paper Landing Pages (great article!) http://bit.ly/8VLALB by @Jonathan_Kantor This comment was originally posted on Twitter spacephx Says: December 16th, 2009 at 9:03 am RT @Mike_Stelzner: The DOs and DON’Ts of White Paper Landing Pages (great article!) http://bit.ly/8VLALB by @Jonathan_Kantor This comment was originally posted on Twitter 1080Group Says: December 16th, 2009 at 9:30 am very good stuff RT @Mike_Stelzner: The DOs and DON’Ts of White Paper Landing Pages (great article!) http://bit.ly/8VLALB by @Jonathan_Kantor This comment was originally posted on Twitter Apryl_Parcher Says: December 16th, 2009 at 10:08 am RT @tweetmeme The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/8NVo6I (via @Mike_Stelzner @Jonathan_Kantor) Great List! This comment was originally posted on Twitter Apryl Parcher Says: December 16th, 2009 at 10:33 am Hi Jonathan: You’re absolutely right about finding ways to make it easy as falling off a log backwards to download white papers. Especially in light of the “sweet spot” in web eye-tracking surveys, people just won’t scroll or look much beyond that golden triangle when surfing for info. I also agree with with Jagath’s opinion on short registration pages. Make it easy!! But even though people have the web attention spans of gnats, it’s also true that those who are seeking a solution value the depth of white paper content over shorter articles or blog posts, and will continue to download them. Depth is the key word here. It has been proven over and over again in direct response copywriting that long-copy outperforms short when the attention of the reader is caught and the copy is relevant to the his particular needs. The same is true of white papers. The challenge is attracting and engaging our short-attention-span reader long enough to intrigue him and get him to part with more of his precious time to absorb the material. Blogs and articles can be useful in the initial capture of attention, and are great for “selling” the free download of a white paper–but I don’t think that shorter content can replace a true white paper’s deeper exploration of the subject matter. Great discussion and tips! Keep ‘em coming… Jonathan Kantor Says: December 16th, 2009 at 10:39 am Hi Apryl, Good points! Thanks, Jonathan TammyLawman Says: December 16th, 2009 at 4:16 pm RT: @Jonathan_Kantor The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/8NVo6I This comment was originally posted on Twitter ResponseCapture Says: December 16th, 2009 at 6:43 pm RT @Mike_Stelzner: The DOs and DON’Ts of White Paper Landing Pages (great article!) http://bit.ly/8VLALB by @Jonathan_Kantor This comment was originally posted on Twitter GeorgeWise Says: December 16th, 2009 at 9:40 pm RT: @Jonathan_Kantor The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/8NVo6I This comment was originally posted on Twitter wittlake Says: December 17th, 2009 at 8:04 am White paper reg tips. Particularly like the total number of sites view. http://bit.ly/61XSkn This comment was originally posted on Twitter BabcockJenkins Says: December 17th, 2009 at 8:26 am RT @wittlake: White paper reg tips. Particularly like the total number of sites view. http://bit.ly/61XSkn This comment was originally posted on Twitter melindaholm Says: December 17th, 2009 at 10:09 am Post for B2B marketers: The DOs and DON’Ts of White Paper Landing Pages http://bit.ly/4rYm1K This comment was originally posted on Twitter VirtualMR Says: December 17th, 2009 at 10:26 am RT @1080Group: very good stuff RT @Mike_Stelzner: The DOs and DON’Ts of White Paper Landing Pages (great article!) http://bit.ly/8VLALB … This comment was originally posted on Twitter If you'd like to learn more about Short Attention Marketing, make sure you check out my new book, Crafting White Paper 2.0. You can also follow me on Twitter. Thanks for stopping by and I hope you'll visit this blog frequently! Leave a Reply Name (required) Mail (will not be published) (required) Website Notify me of followup comments via e-mail Additional comments powered by BackType White Paper Pundit is proudly powered by WordPress Entries (RSS) and Comments (RSS) \| Site Map Sign up For My Monthly Newsletter and Get My FREE White Paper! Sign up for my free newsletter, "Short Attention Marketing Tips" and receive monthly advice on tips, tricks, and techniques that will grab reader attention in your white papers. As a gift for signing up, you'll receive a FREE copy of my white paper on "Short Attention Marketing" "Ensuring your White Papers Appeal to Busy Executive Readers" Here's How to Get the Newsletter and the FREE White Paper Right Now! Simply fill out the form below with your email address and click "GO." Once you confirm your email address, you'll be able to download the free white paper. Sign up Here!


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The DOs and DON’Ts of White Paper Landing Pages

26 Responses to “The DOs and DON’Ts of White Paper Landing Pages”

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