White Paper Pundit

FEATURED FREE WHITE PAPER OF THE WEEK:

Title: “Transforming Sampling into Shopper Marketing:

Walmart’s “Bright Ideas” Event Program”

Publication Date: October 2009

Sponsor: In-Store Marketing Institute/Shopper Marketing Magazine

Author’s Description: This white paper describes how the world’s largest retailer (Walmart) is hosting in-store events that present a “next generation” model for sampling and demonstrations.

White Paper Pundit Comment: Finally, someone gets it! This white paper rocks! It’s a great example of a “White Paper 2.0″ strategy specifically designed to grab reader attention. It uses a succinct executive summary on the cover. It leverages engaging photos, graphics, and chart to deliver key business messages. It has a built-in case study. It uses shaded text boxes very effectively. Hats off to the In-Store Marketing Institute. Job well done!

Download Link URL: http://tinyurl.com/y9bfksc

Website URL: http://www.shoppermarketingmag.com/

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Welcome to the Friday FREE White Paper List!

This list is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require email registration or personal information. This is a great way to review white paper examples and learn new techniques from hundreds of white paper marketers. Just click on the shortened URL link next to the file name and download the white paper.

1. Beyond Words …Engaging Consumers in Changing Health Behaviors http://ow.ly/s9Ca

2. Database Sharding http://bit.ly/bBhKH

3. Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program http://tinyurl.com/y9bfksc

4. A Unified theory of Superman’s Powers http://bit.ly/7B18b

5. Social CRM: Building and Extending Customer Loyalty in a Competitive World http://bit.ly/17CA4N

6. Achieving the Full Potential of the Internet Economy in Japan http://bit.ly/16rUKM

7. Top 4 Ways to Get Closer to Your Training Consumers http://bit.ly/2XEJuN

8. Usability of Rich Internet Applications and Web-Based Tools http://bit.ly/28XPXR

9. Understanding Internal Control and Internal Control Services http://bit.ly/16Pow2

10. The Introverted Leader http://bit.ly/37mS2q

11. Sun White Paper: Introduction to Cloud Computing Architecture http://bit.ly/1b9v1N

12. Enterasys Network Connectivity with Visibility and Control http://bit.ly/199nc7

13. MLS Platforms America’s MLS Platform Vendors & Market Distribution http://bit.ly/whIOB

14. How to Boost Business Revenues with Learning 2.0 Portals http://bit.ly/twnwX

15. The Spending Power of Women http://bit.ly/PoYe

16. Keys to Becoming the Leader You Want to Be http://bit.ly/vdAg7

17. Apple White Paper: Apple Classrooms of Tomorrow – Today – Learning in the 21st Century http://bit.ly/12h9bE

18. Hedge Funds One Year Post-Lehman: http://scribd.com/doc/20387812

19. EMC Ionix From Physical to Virtual to Cloud Next Generation IT Management http://tr.im/ylFF

20. Solaris OS and Intel Nehalem-EX http://bit.ly/isWzM

21. Maximize the Mobile Web Opportunity: Ensuring Quality Experiences w/ Mobile Performance Monitoring http://bit.ly/4zPj8

22. Keep Calm and Carry on Marketing http://bit.ly/1gITMf

23. Cisco White Paper: Fibre Channel over Ethernet Initialization Protocol http://bit.ly/nnhnX

24. DNSSEC – A Way Forward for TLD Registries http://bit.ly/X8HCk

25. How To Increase Sales http://tinyurl.com/yctulle

26. Virtual Meeting Attendance: Not Present, But Still Here http://bit.ly/L3ExV/

27. Windows Marketplace for Mobile Anti-Piracy Model http://bit.ly/16a6Kj

This entry was posted on Thursday, October 1st, 2009 at 4:43 pm and is filed under Design & Format, Social Media, The Free White Paper List, Twitter, WP Examples, WP Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.