White Paper Pundit

We all know the importance of saying “thank-you”, and according to the Stephen Spencer Scatterings blog, it’s even more important with an email newsletter, a webinar, or special offer.

In his blog post entitled “Make the most of your ‘Thank You’ pages”, he takes a quote from MarketingSherpa where they describe the importance of confirming online participants with a thank you message that features a white paper or other offer:

“When a prospect signs up for a webinar — or a white paper or newsletter for that matter — be sure to include more hotlinks or offers on the ‘Thank you’ page they see right after submitting their registration. Prospects are in the perfect mood right then to learn more about you, so they may click on links for white papers or other offers. Why not deepen the relationship right then?”

Saying thank-you is difficult for many of us, so to help out and provide an idea of what such a response should look like, he’s posted a sample thank you email that he received after signing up for the Apple Developer Connection newsletter:

SUBJECT: Thank You from the Apple Developer Connection
FROM: Apple Developer Connection

Dear Stephan Spencer,

Thank you for joining the Apple Developer Connection. We’re pleased that you have chosen to become part of the dynamic and diverse community creating innovative products and solutions using Apple technologies.

Your ADC Member username is: ***********. This is also your Apple ID and it may be used, along with your password, to log in to the ADC Member Site and to access many other Apple services.

http://connect.apple.com

The Apple Developer Connection is here to support your success. Please visit our website to learn more about the benefits of ADC membership. If you have specific questions or if you would like to provide feedback on how we can better serve your needs, please contact us.

http://developer.apple.com/membership

http://developer.apple.com/contact

We look forward to helping you make the most of the Apple platform.

– Your Apple Developer Connection Team

And while it’s true that we all need a little “thank-you” every now and then, it’s even more important for our existing customers and future prospects. So say thanks the next time someone downloads one of your white papers. You never know where a little “thank-you” will eventually lead.

This entry was posted on Thursday, March 15th, 2007 at 7:21 am and is filed under WP Marketing, WP Opinions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.