Twitter from the Technology Executive’s Perspective
Part of the problem with Twitter is its perception. To those unfamiliar with the medium, it has the connotation of a network of people with nothing better to do with their time than exchange mindless trivia.
But as Twitter gains in popularity, business executives are becoming increasingly curious about its benefits. On in a blog post from CTO/CIO Perspectives, entitled “Getting” Twitter from the technology executive’s perspective, several advantages are listed that help executives better understand the validity of the medium:
- Probably 90% of Twitter users produce little more than drivel. But, you donâ€™t need to follow any of those 90%.
- Messages, by virtue of the 140-character limit, are pithier, hence more scannable. Brevity is the soul of twit. (I canâ€™t be the first person to say that).
- Topic areas are more findable, prunable, and groupable, leading to an incredible and still-growing abundance of Twitter utilities and after-market products to help people divide, search, conquer.
- Twitter, used properly, is much less subject to the incursion of advertising (or pure inanity) that plagues nearly everything else on the net: you can (and should) customize the people you follow for maximum utility. Itâ€™s so much easier to simply unfollow someone who turns out to be a spammer or a fool than it is to, say, unsubscribe from a typical email blast stream. Itâ€™s your action that does the unfollowing, not theirs.
In addition, the blogger references the term “mindcasting”, which can help executives separate the Twitter wheat from the Twitter chaff:
â€œMindcastingâ€ is the term that I find most applicable to Twitter. Through Twitter, I get to tap into the minds of people I find useful, people who are willing to share, via this new medium, their perspective and interests. Those whose tweets prove interesting and useful, I keep following. Those who donâ€™t, get dropped, and thatâ€™s OK.
Is Twitter the “pot of gold” within social media that finally gets influential business executives to jump on board that blogging, Facebook, and Linkedin couldn’t achieve? Only time will tell.
One thing is for sure. Having a maximum of 140 characters certainly appeals to their short attention span.