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April 30, 2009 by · 1 Comment
Filed under: Industry Insights, Social Media, Twitter 

BUY IMDUR NO PRESCRIPTION, It's interesting how the term "social" is being used in many different marketing activities these days, isn't it. For example:


The term "Media" that was exclusively reserved for either Print, IMDUR results, Where can i find IMDUR online, Broadcast, or Interactive forms now incorporates 'social' as in "Social Media" as with FaceBook, where can i cheapest IMDUR online, Order IMDUR no prescription, MySpace, and Twitter, what is IMDUR, Cheap IMDUR no rx, among others.


The singular term "Branding" that was exclusively reserved for traditional marketing techniques in advertising or referral networking now incorporates the word 'social' to yield "Social Branding".


What is the relationship between regular branding and Social Branding. According to the Marketing & Innovation Blog, IMDUR forum, Fast shipping IMDUR, this relationship is explained as:

"Brands and consumers are interdependence, an attribute that is enhanced to the extent that brands are animated, after IMDUR, Buy cheap IMDUR no rx, connected, distributed, canada, mexico, india, IMDUR reviews, networked, humanized, buy IMDUR without a prescription, IMDUR no prescription, individualized and socialized. Brands are not just visual images and tag lines, kjøpe IMDUR på nett, köpa IMDUR online, Online buying IMDUR hcl, they are the collective emotional response to images and experiences. In other words, about IMDUR, IMDUR recreational, a brand is not defined by the product or service, but rather the person who uses it, comprar en línea IMDUR, comprar IMDUR baratos, Japan, craiglist, ebay, overseas, paypal, talks about and engages other with it defines it."

In other words, one cannot achieve branding without some 'social' component, IMDUR from mexico, IMDUR for sale, therefore the connection between "Social Branding" and "Social Media" is very strong. As this blog points out, as we become a more 'tethered' society with our cell phones, Blackberries, and iPhones, this 'social' component with information will become a more regular and familiar part of our lives:

Instead of passivity, the experience flow of tomorrow will be characterized by immediacy, flexibility, portability, permeability, fluidity, interactivity, mashability and ownerability (these are Morgan’s words), BUY IMDUR NO PRESCRIPTION. With the emergence and convergence of the mobile phone, order IMDUR from United States pharmacy, Buy IMDUR online no prescription, the Internet and location-based-systems, consumers also have immediate access to co-workers, effects of IMDUR, Buy IMDUR online cod, friends and family members, involvement and consumer connections.

How do white papers fit into this equation, IMDUR mg. Purchase IMDUR online no prescription, Good question. Here's my view:


White papers have historically been viewed as part of the traditional branding space, IMDUR gel, ointment, cream, pill, spray, continuous-release, extended-release. IMDUR overnight, We used to produce a white paper to enhance a brand, but distribute it among traditional 'static' outlets, IMDUR trusted pharmacy reviews, IMDUR no rx, such as print, direct mail, IMDUR schedule, IMDUR interactions, websites, or email attachments, IMDUR without a prescription. BUY IMDUR NO PRESCRIPTION, As social media becomes more commonplace, white papers will become another part of the "Social Media" fabric. For any niche group collaborating via Social Media, it will become an increasingly easy and common way for a group to link, share, and download white papers that reinforce discussion topics.


For example, if you collaborate with a healthcare Twitter group, distributing white papers on health care will become an easy, and free way to get detailed information to this targeted group, and more than a mere 140 characters can support. Yes, one can link a Tweet to a website, but given the demands on our time and attention, having a PDF viewable on a iPhone that was downloaded from Twitter seems like a much better way to assimilate information in line with your available time.


Don't believe me. Take a look at how many white papers are being referenced in Social Media links such as Twitter. I've just started making a list of these in my Friday Free White Paper List, and each week the number of freely downloadable white papers continues to grow. I can only expect that this number will increase as the need to enhance Branding via Social Media becomes a core part of Social Branding.


I believe that White papers will become the de-facto vehicle that will make this happen. What do you think?


BTW- This relationship between information, time, and attention is key part of my free newsletter, "Short Attention Marketing Tips", which you can sign up for via this link.

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BUY ZESTRIL OVER THE COUNTER, If you've been following my blog over the past several weeks, you've noticed a new weekly feature, "Free White Papers of the Week". ZESTRIL images, This is a synopsis of the free white papers that I have found and ReTweeted via Twitter over the course of a 7 day period.


Most of the white papers that I find are in PDF format and each are downloaded from the provider's website, a practice that has been followed for distributing white papers for as long as I can remember, buy generic ZESTRIL. Purchase ZESTRIL online, But now I am starting to see a trend that may represent a new direction for the distribution of white papers, and may replace the practice of downloading the single PDF file.


It is by a website called Scribd.com using a technology they call iPaper, ZESTRIL long term. ZESTRIL steet value, Yes, this has been around for some time, ZESTRIL description, ZESTRIL australia, uk, us, usa, but really hasn't gained a lot of attention and widespread use until now. Could it be that Social Media is one of the factors driving the Scribd/iPaper phenomena, ZESTRIL dangers. Perhaps.


Scribd.com is akin to an online document/ebook library, BUY ZESTRIL OVER THE COUNTER. ZESTRIL cost, By signing up for the service, you are allowed to upload any document, where can i buy cheapest ZESTRIL online, Where to buy ZESTRIL, whether that is in PDF, or other common formats such as Microsoft Word, ZESTRIL pharmacy, Buy ZESTRIL from canada, Excel, PowerPoint, purchase ZESTRIL for sale, Order ZESTRIL online overnight delivery no prescription, OpenOffice, Postscript, taking ZESTRIL, Discount ZESTRIL, etc. They also accept several additional formats that you can see from this list.


Once the document is uploaded, buy ZESTRIL no prescription, ZESTRIL from canada, it is viewed with the iPaper viewer, an embedded viewer that is similar to embedding a YouTube or homemade video on your blog, ZESTRIL canada, mexico, india. ZESTRIL use, It does involved a little technical knowledge to embed the viewer, but if you're familiar with manipulating basic HTML code for your blog, buy ZESTRIL from mexico, Ordering ZESTRIL online, this shouldn't be a difficult practice. Once completed the document can be viewed from a website or blog and the viewer is provided with several additional features such as text enlargement, buy cheap ZESTRIL, ZESTRIL dose, bookmarking, sharing, ZESTRIL pics, ZESTRIL pictures, discussions, etc, online ZESTRIL without a prescription. BUY ZESTRIL OVER THE COUNTER, For more information on the steps necessary to accomplish this, please visit this link.


Once a white paper has been embedded into your blog or website, it looks like this sample white paper below: (BTW-the size of the viewer window can be adjusted):

SEO for Recruiting White Paper

Publish at Scribd or explore others: Business & Law seo employment

The Scribd/iPaper combination solves several common problems that white paper marketers have faced for some time with the traditional practice of distributing PDF files:


1, ZESTRIL pictures. Where can i find ZESTRIL online, Centrality - Scribd.com allows you to use an HTML link to redirect your reader to a central, frequently accessed area for both viewing and downloading the white paper.


2. Previewing - Scribd.com allows a reader to preview and white paper and see if the content meets their expectation before having to download the complete white paper.


3. Storing - Since the file has been uploaded to Scribd.com, it eliminates the need to storing and organize a vast number of white papers on your local hard drive. This is especially handy for smart phone users such as iPhone and Blackberry, that have very limited storage capacity on these devices.


4, BUY ZESTRIL OVER THE COUNTER. Searching/Referencing - Scribd.com allows a reader to search for a title or content description to quickly find a particular white paper rather than at a local computer or server level. You can also accumulate your favorite white papers using their MyScribd tab. This is handy if you need to pass along a favorite or impressive white paper to a co-worker or client.


Is the combination of Scribd.com and iPaper the future of white paper distribution. No one can tell, but the site and technology is very easy to use and convenient.


One thing that Scribd may do is unseat the Adobe PDF format as the standard way of viewing and distributing white papers. Since the viewer can display a variety of common formats, marketers may not be the need to rely on the PDF format for their white paper needs. As we become increasingly tethered to the Internet on a 24x7 basis, options like Scribd/iPaper make a heck of a lot of sense.


What do you think. Is this the future way to distribute white papers?

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Now after many years of Apple bashing, is WYMOX safe, WYMOX recreational, Microsoft has decided to strike back. In addition their recent TV ad campaigns called "I'm a PC" and "Find Your Perfect PC", WYMOX reviews, Where can i order WYMOX without prescription, they have also released a white paper through a third-party consultant.

This particular white paper has been has been garnering a lot of attention lately for both the author and for Microsoft. It's written by EndPoint Technology Associates' author Roger Kay, WYMOX cost, Kjøpe WYMOX på nett, köpa WYMOX online, and is entitled, "What Price Cool, WYMOX blogs. Buy generic WYMOX, Users may know they pay more for Mac hardware, but much of the “Apple Tax” is hidden." The white paper compares the cost of ownership between a Mac and PC, purchase WYMOX online no prescription, WYMOX pics, but contains many factually incorrect statements, which impacts one of the central tenants of a good white paper.., online buying WYMOX. credibility.


According to a recent article from Fortune.com, here's a statement from the white paper that negatively impacts its credibility:

You would think that for an industry watcher with Kay’s experience, making side-by-side comparisons would be relatively easy, WYMOX FOR SALE. WYMOX interactions, But as several of Apple’s defenders have pointed out, Kay seems unable to keep his fingers off the scale, real brand WYMOX online. Buy WYMOX no prescription, No one would mistake Roger Kay’s white paper for objective statement of the facts. It’s a tendentious piece of work, about WYMOX, WYMOX price, dripping with sarcasm. Take, WYMOX mg, After WYMOX, for example, this paragraph from the section that briefly summarizes the history of personal computers:

“All during this time, WYMOX online cod, WYMOX trusted pharmacy reviews, even in the darkest of ages, when Apple hung onto a 2% share with its fingernails, WYMOX coupon, Buy WYMOX without a prescription, the Mac community held vigil. WYMOX FOR SALE, Their inner belief was sheltered against the cold wind of market sentiment by secret thoughts that they were, well, better. Fewer crashes, herbal WYMOX, Australia, uk, us, usa, less clutter, and, online WYMOX without a prescription, My WYMOX experience, as time wore on, fewer viruses, buy WYMOX from mexico. Order WYMOX online overnight delivery no prescription, But it was more than that, the Mac was just more elegantly done, WYMOX use, WYMOX used for, nay, cooler.”


There are a couple of lessons to be learned from the Roger Kay white paper experience:


1, where can i buy WYMOX online. WYMOX brand name, High Profile Means Greater Scrutiny - If you have a 'high profile' client like Microsoft, make sure every "I" is dotted and every "T" is crossed, buy WYMOX without prescription. WYMOX price, coupon, In this case, make sure the facts you use in your white paper are accurate and can be backed up from credible 'third-party' unbiased sources. To use less than credible material will only serve to degrade both your and your clients' credibility, WYMOX FOR SALE. Also understand that such a white paper will probably be closely scrutinized by thousands of readers that have the 'long knives' out for your client. You don't want make a grammatical mistake or inaccurate fact provide ammunition for your clients' enemies.


2. Don't Inject Personal Opinion - No matter your personal beliefs, the use of personal or biased opinion can harm your credibility and that of your white paper. In doing so, you run the risk of being known for your bias, a risk that can harm future business with other clients. WYMOX FOR SALE, This is the case when a white paper goes viral as with the Endpoint example. Instead of generating lots of positive impressions, the white paper creates a negative backlash. As the Fortune.com article points out:

No one would mistake Roger Kay’s white paper for objective statement of the facts. It’s a tendentious piece of work, dripping with sarcasm. Take, for example, this paragraph from the section that briefly summarizes the history of personal computers:
“All during this time, even in the darkest of ages, when Apple hung onto a 2% share with its fingernails, the Mac community held vigil. Their inner belief was sheltered against the cold wind of market sentiment by secret thoughts that they were, well, better, WYMOX FOR SALE. Fewer crashes, less clutter, and, as time wore on, fewer viruses. But it was more than that, the Mac was just more elegantly done, nay, cooler.”


The negative buzz that has been generated as a result of this white paper probably has done more harm than Microsoft ever expected. By allowing such a tainted white paper to be released to the general public, it has given those who are sympathetic to Apple, more ammo that can be used against Microsoft, and probably generated more sales for Macs as a result.


The moral of this story is clear: If you don't have credible facts, it's best not to choose white papers to market your product or service. It may end up doing your brand or company more harm than good!


What's your opinion on this issue. Do you think this white paper does more harm than good for the author and/or for Microsoft?


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Now one perspective would have us believe that this concept has been a lot of "hooey".


The article in question was posted to the TechnologyReview.com website entitled, "The depressing truth about web stardom", TEGRETOL treatment. Order TEGRETOL from United States pharmacy, Before I scare you away thinking that this is an article for guys in white lab coats with ink-stained pocket protectors, it actually has some thought-provoking points that you may find interesting.


The study is based on the findings of two researchers, order TEGRETOL online c.o.d, TEGRETOL gel, ointment, cream, pill, spray, continuous-release, extended-release, Fang Wu and Bernardo Huberman, at HP Labs in Palo Alto, TEGRETOL pharmacy, TEGRETOL long term, CA., that studied the hit rates of some 10 million videos uploaded by 600, TEGRETOL without prescription, TEGRETOL canada, mexico, india, 000 users to YouTube before 30 April 2008. They classified 'success' as a video that was among the top 1 per cent of videos that had been viewed, TEGRETOL results. Their findings suggest that "the more frequently an individual uploads content the less likely it is that it will reach a success threshold."


What is less than clear is why this happens, BUY TEGRETOL OVER THE COUNTER. TEGRETOL samples, After all, whether it is a YouTube video, TEGRETOL alternatives, TEGRETOL dangers, regular blog posts, white papers, where can i buy cheapest TEGRETOL online, TEGRETOL from canada, or Twitter feeds, any Internet user that performs an online activity with enough frequency, TEGRETOL australia, uk, us, usa, Get TEGRETOL, would clearly get better at the task and attract a larger online audience, right, buy cheap TEGRETOL. Cheap TEGRETOL no rx, In this case, one would think that producing a lot of videos for YouTube, fast shipping TEGRETOL, TEGRETOL street price, the marketer would get better at video editing and uploading, yielding better video content, TEGRETOL over the counter, Discount TEGRETOL, and a larger online audience, right?


The article goes on to provide a hypothesis to the researcher's claim of diminished returns:

Based on Wu and Huberman's findings: "when a producer submits several videos over time, TEGRETOL photos, Purchase TEGRETOL online, their novelty and hence their appeal to a wide audience tends to decrease." A more puzzling question is why the producers persist in the face of declining audience figures. Here Wu and Huberman are a little more convincing, purchase TEGRETOL for sale. TEGRETOL for sale, They argue that like gamblers, video producers overestimate the chance of winning when the probabilities are small.

Here's my perspective on this issue:


Online marketing success isn't just about frequency, ordering TEGRETOL online. BUY TEGRETOL OVER THE COUNTER, It's also about updating content with fresh, new, and increasingly more interesting information. If it's just as much about what goes into the content as doing the same old stuff over and over again. While eating steak may be exciting during the first meal, after about two weeks of eating it every day, you may find yourself yearning for a nice fresh salad.


But, the central premise is still in force in my opinion. Repetition will grow an initial audience for your online content. How you improve that content over time will decide whether you keep that audience or lose it.


As for the findings of Wu and Huberman, they may be right, but they didn't dig deep enough to uncover the real reasons for viewer dissatisfaction.


What's your perspective. Do you think repetition increases or decreases online effectiveness?

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April 16, 2009 by · Leave a Comment
Filed under: WP Marketing 

HEEEEEEEELP, <b>CLARITIN steet value</b>.  <b>Generic CLARITIN</b>, (serie)As the number of white papers in any market segment grows, there will also be a need for a company to differentiate their paper from those of their competition, CLARITIN dosage. Where to buy CLARITIN, After all that's the competitive nature of business. Do you really want to distribute a similar type of white paper when everyone else is also doing the same thing, doses CLARITIN work. Of course not.


So in this spirit of fostering a healthier competitive environment, there are five ways you can differentiate your white paper when you find that your competitors are also creating their own white papers:


1, CLARITIN FOR SALE. Rx free CLARITIN, By Content - Clearly the content in your white paper is the best way to provide a unique differentiation. Even in a crowded industry, CLARITIN schedule, Taking CLARITIN, such as technology, there are always new industry issues, CLARITIN without a prescription, CLARITIN duration, updates, development approaches, what is CLARITIN, Order CLARITIN no prescription, and changing customer requirements that can offer a host of unique white paper topics and marketing opportunities. To use content as a differentiator, low dose CLARITIN, CLARITIN maximum dosage, become known as the authority in that particular niche space, so your prospective customers will build a path to your door (or website in this case) and become regular white paper subscribers.


2, buy CLARITIN online cod. CLARITIN wiki, By Design - Using an altered version of that old adage, "a picture is worth a thousand views", CLARITIN dose, Effects of CLARITIN, design is a great way to differentiate your white paper amid a crowded field of text-only clones. CLARITIN FOR SALE, Adding a professional layout and/or incorporating graphics such as concept, workflow, or business charts not only will help you deliver key messages across to your target audience, but they will also help you gain a larger audience. Think about it: If given a choice between a plain, CLARITIN overnight, Order CLARITIN from mexican pharmacy, text-only white paper and a professionally designed graphic version, which one do you think your time-constrained business executive will read first?


3, CLARITIN no rx. CLARITIN images, By Size - Altering the size of your white paper is another way of providing differentiation in a crowded white paper field. But this method carries a double-edge, no prescription CLARITIN online. Where can i cheapest CLARITIN online, Providing either too little or too much content can have a negative impact on your reader and the ultimate effectiveness of your white paper. You could create a series of short white papers in the 4-6 page range, but with that approach, there is a risk that your white paper will only have enough room to discuss your solution and its advantages, CLARITIN FOR SALE. This will come across as a "sales message" turning off many of your readers, cheap CLARITIN. CLARITIN no prescription, On the other hand, covering every nook and cranny by creating a 15 page tome, purchase CLARITIN, CLARITIN from mexico, will put your reader to sleep. If you notice your competition distributing white papers that are too short or too long, buying CLARITIN online over the counter, Online buy CLARITIN without a prescription, you can offer a size in the recommended 6-10 page range that concisely provides them with industry dynamics, business challenges, CLARITIN class, CLARITIN pharmacy, and solution advantages associated with the topic.


4. By Tone - Tone refers to the way in which content is delivered, CLARITIN natural, CLARITIN trusted pharmacy reviews, which can range from "business serious" to "casually conversational". CLARITIN FOR SALE, While most white papers take the "business serious" tone, many companies prefer the "casually conversational" version which facilities content delivery of the reader. Many magazines such as Business Week, CLARITIN from canada, Inc., Time, or Newsweek often take the conversational approach with their business content. But be careful because the use of humor in a casual tone can sometimes go overboard leading to offended readers. If this occurs, you will differentiate yourself, but in a way that you never intended...by turning off your base of readers!


5. By Technology - Finally technology is another great way to differentiate your white paper. Who says that your white paper has to be a PDF file. You can also provide a podcast, video podcast, PowerPoint presentation, PowerPoint with narration, or offer to send your prospective reader a printed version of the white paper via direct mail or upon request. Executives that receive a bound, color printed version of a professionally designed white paper will be hesitant to throw it away so quickly. The longer it stays on their desk, the greater the likelihood that they will read it from cover to cover, or at least send it to another decision maker within the corporation.


Oh yes, and don't forget to use Social Media technology such as Twitter and Facebook to differentiate the distribution of that white paper as well!

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April 13, 2009 by · Leave a Comment
Filed under: Blogging, Social Media, Twitter 

twitter BUY ERIMIN NO PRESCRIPTION, Part of the problem with Twitter is its perception. Buy ERIMIN no prescription, To those unfamiliar with the medium, it has the connotation of a network of people with nothing better to do with their time than exchange mindless trivia.


But as Twitter gains in popularity, ERIMIN description, ERIMIN blogs, business executives are becoming increasingly curious about its benefits. On in a blog post from CTO/CIO Perspectives, after ERIMIN, ERIMIN class, entitled "Getting" Twitter from the technology executive's perspective, several advantages are listed that help executives better understand the validity of the medium:



  • Probably 90% of Twitter users produce little more than drivel, ERIMIN interactions. ERIMIN gel, ointment, cream, pill, spray, continuous-release, extended-release, But, you don’t need to follow any of those 90%.

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In addition, the blogger references the term "mindcasting", purchase ERIMIN for sale, ERIMIN samples, which can help executives separate the Twitter wheat from the Twitter chaff:

“Mindcasting” is the term that I find most applicable to Twitter. Through Twitter, buy cheap ERIMIN no rx, ERIMIN coupon, I get to tap into the minds of people I find useful, people who are willing to share, ERIMIN overnight, Buy ERIMIN from canada, via this new medium, their perspective and interests, ERIMIN from mexico. ERIMIN online cod, Those whose tweets prove interesting and useful, I keep following, ERIMIN forum. ERIMIN steet value, Those who don’t, get dropped, ERIMIN without a prescription, Where can i cheapest ERIMIN online, and that’s OK.

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April 9, 2009 by · 1 Comment
Filed under: Twitter, WP Components, WP Marketing 

BUY FAMVIR NO PRESCRIPTION, For most business marketers that embrace the white paper medium, its been fairly common to include contact information on the back page.


This typically includes one or more of the following pieces of information:


Company Name
Logo
Address
Telephone
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Website URL
Blog URL
Email Address

But what about a corporate Twitter address. Effects of FAMVIR, Shouldn't this be included as well. I think so.


As the Twitter community exponentially grows, FAMVIR over the counter, FAMVIR dosage, it becomes an increasingly smart move to include a Twitter address along with contact information on the back page of your white paper. It is even smarter if your white paper is in a PDF format.


Now if your white papers have been printed, FAMVIR pics, FAMVIR used for, there's little you can do but manually link it to your Twitter address. But as a PDF it becomes essential since the PDF format has become the defacto standard for all white papers.


Imagine this: You've finished your white paper and saved it as a PDF file, purchase FAMVIR. There's a check box in the Save Options that allows you to add a ReTweet button to the PDF file (along with populating that option with your Twitter name), BUY FAMVIR NO PRESCRIPTION. FAMVIR no rx, Once saved as PDF, that button appears on every copy of your white paper, generic FAMVIR. FAMVIR cost, If your file is passed along to other readers the ReTweet button travels with it. After all, is FAMVIR safe, FAMVIR australia, uk, us, usa, isn't the goal of producing a white paper, getting it into as many hands as possible, ordering FAMVIR online. FAMVIR wiki, Such an option for Adobe Acrobat would be one of the best ways to accomplish this.


In fact, I'd like to see Apple add this to their print options since MacOS X allows a user to save any document as a PDF file.



There seems to be some plugins for Wordpress on this, FAMVIR photos, FAMVIR reviews, but to my knowledge there isn't anything out there that could be added to a PDF file that would allow a reader to post a ReTweet on basic information about that white paper to Twitter. I have to believe that Adobe must be working on this, what is FAMVIR, Is FAMVIR addictive, given their commitment to Twitter via the TweetDeck application.


Sounds like a good addition to the next version of Acrobat Professional. Hopefully Adobe is smarter than I am and is feverishly working on this.


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In our example above the sentence I would select the sentence, “Existing security solutions can’t provide the level of security that enterprise need to protect sensitive business information”, as my callout or pull quote.


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This final point may seem instinctive, but you’d be surprised how many white papers don’t bother to tell the reader what they will gain once they have completed the paper. You don’t have to give away the farm on this point, but simply tell the reader in a generic fashion what benefit will be gained if they invest the time to read your white paper. For example:


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April 5, 2009 by · Leave a Comment
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April 2, 2009 by · Leave a Comment
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Will Twitter be yet another corporate flash in the pan. Maybe, but only time will tell us if Twitter becomes a full-fledged part of large enterprise marketing plans.


The question will be HOW will they use it to their advantage. The answer can be found with short versus long-term dedication.


If they are able to create specialists within their organizations that fully embrace social media over several years, many will find it can provide a significant payback that was previously lacking with other social marketing efforts. On the other hand if it is evaluated for one quarter, (as most corporate marketing campaigns), then it will fail just as quickly as as one line Tweet!

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