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January 31, 2008 by · 7 Comments
Filed under: White Paper Writing 

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Clichés are the words and phrases that come to your mind when you write your first draft, taking MAZINDOL. Where can i order MAZINDOL without prescription, They are the very first thoughts that occur to you about an idea, and they help you quickly figure out what’s on your mind, buy cheap MAZINDOL. MAZINDOL without a prescription, They are the language you hear and use when gossiping with your pals. Put simply, MAZINDOL australia, uk, us, usa, MAZINDOL no rx, in writing, clichés are bland and overused phrases that fail to excite, purchase MAZINDOL online, Where can i cheapest MAZINDOL online, motivate, and impress your readers or prospective buyers.



Is this a bad thing, what is MAZINDOL. After all, if clichés represent the first thoughts that come to a writer's mind, shouldn't those expressions also be the first things that come to the reader's mind as well, BUY MAZINDOL NO PRESCRIPTION. MAZINDOL duration, If the use of clichés helps build a greater affinity between reader and content, that's a welcomed feature and not something that should be avoided in a white paper project.


According to Copyblogger, buying MAZINDOL online over the counter, Herbal MAZINDOL, writers should replace clichés with more energetic, invigorating, low dose MAZINDOL, Discount MAZINDOL, and exciting phrases. Phrases that give your copy a unique aura and hypnotize your readers, MAZINDOL no prescription. Order MAZINDOL no prescription, Here's one example that was provided:

Cliché: Our product sold like hotcakes.
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BUY MAZINDOL NO PRESCRIPTION, To me, one of the critical problems plaguing white papers is the tendency to turn them into text-based "white bread". Buy MAZINDOL no prescription, In other words, an all out attempt to cut straight to the bottom line and provide the reader with "just the facts", MAZINDOL class, Cheap MAZINDOL, eliminates the opportunity for building greater reader appeal and affinity. The use of colorful expressions, MAZINDOL pictures, MAZINDOL mg, analogies, and clichés eliminate reader boredom and monotony, is MAZINDOL addictive, MAZINDOL photos, enhancing reader retention of key business concepts.


For example, I could indicate in a white paper that "business executives sometimes have to decide between two difficult alternatives", MAZINDOL description. Fast shipping MAZINDOL, But doesn't the expression, "a Hobbs Choice" make the same concept easier for the reader to digest, MAZINDOL forum. MAZINDOL dosage, I think so.


Now, obviously it's difficult to use clichés when you're writing about the developmental benefits of Java servlets in content management applications, rx free MAZINDOL. MAZINDOL maximum dosage, But since the vast majority of white papers fall into the "hybrid" variety that are focused on the business benefits of complex solutions, the use of clichés seems to be appropriate in those circumstances.


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January 29, 2008 by · 1 Comment
Filed under: WP Examples 

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One of the more interesting components is an optional 64-Gb, buy LUNESTA without prescription, LUNESTA used for, solid-state drive that replaces the traditional "winchester" style drives found in most desktop and notebook computers. Solid-state drives use flash memory rather than electro-magnetic technology to store information, LUNESTA from canada. LUNESTA blogs, This option is not cheap, adding a whopping $1300 to the base price of a standard MacBook Air configuration!


So being the curious type, ordering LUNESTA online, LUNESTA online cod, I decided to do a little research into the advantages of using solid-state drives. Lo and behold, order LUNESTA online c.o.d, About LUNESTA, I stumbled upon a white paper released in April 2007 entitled, "Bringing Solid State Drive Benefits to Computer Notebook Users". The white paper is produced by Sandisk Corporation, cheap LUNESTA no rx, Where can i buy cheapest LUNESTA online, a leading provider of solid state drive technology.


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January 27, 2008 by · Leave a Comment
Filed under: White Paper Writing 

anonymous.JPG LEXAPRO FOR SALE, Using referenced sources is a critical component to building the credibility of your white paper. LEXAPRO reviews, Unfortunately, not all white papers effectively practice this concept.


An article that recently appeared in the Philippine Daily Inquirer regarding libel laws in that country, LEXAPRO cost, LEXAPRO coupon,  takes a somewhat jaded viewpoint of white papers and their use of anonymous sources: 


"In early America, there appeared pamphleteers who published scurrilous pamphlets—not unlike the present “white papers” against persons issued by anonymous sources—attacking the enemies of the authors, buy no prescription LEXAPRO online. Japan, craiglist, ebay, overseas, paypal, Those pamphlets usually resulted in the aggrieved parties at that time challenging the authors to duels. The duels were a “breach of the peace” to prevent which the founding fathers passed the libel law so that those libeled can sue in court instead of challenging their tormentors to duels, LEXAPRO brand name. LEXAPRO dangers, This is the libel law that we inherited."



While this journalist's perspectives on white papers could use a refresh, his view of using anonymous sources in a white paper should certainly be heeded.


Making claims in your white paper without valid references or legitimate sources can destroy the credibility of your white paper, LEXAPRO wiki, Buy generic LEXAPRO, making it come across to your reader as either biased or factually incorrect. Some of these practices include:


- Leaving out a named source - if you think your reader won't notice, they will.


- Using "un-named" or an "anonymous" sources - such as the use of the term "anonymous sources indicate that such a position is sound", LEXAPRO recreational. Readers won't believe that they exist unless you can attach a name to that source.


- Using old news references - Articles and stories posted on the Internet quickly go out of date, LEXAPRO FOR SALE. LEXAPRO pharmacy, Don't use news references that are older than three years from the date of your white paper. They won't be credible.


- Using associate references or sources - Associate references or sources are those that have a relationship with the sponsor of a white paper, LEXAPRO samples. LEXAPRO over the counter, These could include named sources from within your enterprise (such as a quote from the CEO or chairman), references within the same industry, LEXAPRO price, coupon, Order LEXAPRO from United States pharmacy, a parent company or division, or a business partnership that has a vested interest in your business, where can i find LEXAPRO online. Buy LEXAPRO from canada, All of these sources tend to create the appearence of bias. Look for well-established, buy LEXAPRO from mexico, Buying LEXAPRO online over the counter, valid third party sources to back up the claims made in your white paper.

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January 23, 2008 by · 3 Comments
Filed under: WP Marketing 

LORMETAZEPAM FOR SALE, KoMarketing Associates, an online marketing services firm in Waltham, MA, has issued a list of over 200 Negative Keywords that search engine marketers should not use in their PPC advertising campaigns. The list is made up of 12 categories:

Avoiding Job Seekers
Reference Keywords
No Research & Stats
We Don’t Provide Education
No Bargains
Avoiding Price Shoppers
Avoiding DIY
Selling Commercial Software
Manufacturing & Industrial
Product Materials
Legal/Law
Other Negative Keywords B2B Marketers May Consider

The category named "No Research & Stats" references the terms "white paper" and "white papers", LORMETAZEPAM used for, LORMETAZEPAM without prescription, as words that should be avoided in a PPC ad. The category includes this description:

"Assuming you have a limited advertising budget, LORMETAZEPAM mg, LORMETAZEPAM maximum dosage, avoid people doing research, and make sure your are using your advertising $$ to generate sales and qualified leads:"

Now color me suspicious, discount LORMETAZEPAM, LORMETAZEPAM price, coupon, but it seems to me that that offering a free white paper in a PPC ad is a great way to accumulate clicks and leads. After all, buy LORMETAZEPAM from mexico, Where can i cheapest LORMETAZEPAM online, didn't Michael Stelzner of the Writing White Papers blog essentially build his business based by offering a free white paper "How to Write a White Paper" in a PPC Google ad.

I have to disagree with the hypothesis presented by KoMarketing Associates, buy LORMETAZEPAM no prescription. Buy cheap LORMETAZEPAM no rx, The idea of using a white paper in a PPC ad, whether it is free or not, LORMETAZEPAM results, LORMETAZEPAM from mexico,  is a great way to attract eyeballs and build clickthroughs while providing a measurable ROI for your PPC ads.

Also, where can i find LORMETAZEPAM online, Buy cheap LORMETAZEPAM, the fact that they have included the terms "white paper" and "white papers" in the category called "No Research & Stats", tells me that they believe white papers are relegated to scientific research, online buying LORMETAZEPAM, LORMETAZEPAM treatment, instead of being a legitimate medium for business and/or technical marketing.

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MEDAZEPAM FOR SALE

January 21, 2008 by · Leave a Comment
Filed under: WP Marketing 

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MEDAZEPAM FOR SALE, - Understand the customer
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Now one blogger has stated something that white paper writers already know, MEDAZEPAM long term. Purchase MEDAZEPAM online no prescription, Reading white papers from your target market is a great way to understand that market. The Freelance Switch blog had this to say on the subject of using white papers as a way to achieve this goal:


Similarly to industry events, MEDAZEPAM dangers, MEDAZEPAM brand name, trade papers and reports usually highlight the latest news and developments in your field. You can keep up-to-date with what’s going on in the industry plus what’s going on outside of the industry by reading white papers, MEDAZEPAM duration, Buy MEDAZEPAM without a prescription, research findings and keeping abreast of the latest buzz in and around the industry. If you don’t have the budget to conduct extensive market research about your market (and let’s face it, online MEDAZEPAM without a prescription, MEDAZEPAM trusted pharmacy reviews, not many freelancers do), then take advantage of information provided by those who do even if it requires an investment on your part.



Two critical parts of every well-written white paper is an Introduction and a Business Challenge section, MEDAZEPAM dose. Buy MEDAZEPAM online no prescription, These sections include elements such as trends from industry analyst reports, incidents from news articles, MEDAZEPAM from canadian pharmacy, Kjøpe MEDAZEPAM på nett, köpa MEDAZEPAM online, or quotes from leading industry executives or business customers.


The purpose of a good Introduction is to familiarize the reader with background issues surrounding the topic before solution advantages can be presented to address those issues. A Business Challenge section pinpoints the specific impediments that prevent a business from reaching their stated goals.


Therefore, MEDAZEPAM blogs, MEDAZEPAM dosage, by reading the Introduction and Business Challenge sections from white papers that target a specific industry, you can better familiarize yourself with the key issues in that industry and understand the fears, MEDAZEPAM gel, ointment, cream, pill, spray, continuous-release, extended-release, Where can i buy MEDAZEPAM online, doubts, uncertainties, MEDAZEPAM street price, No prescription MEDAZEPAM online, and ultimate business goals with your target customer.


This aspect of using education as a promotional vehicle is one of the reasons that white papers have become an accepted, mainstream marketing approach to reach a target audience across many different business industries.

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January 17, 2008 by · 6 Comments
Filed under: WP Opinions 

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One of the many reasons that he identifies in his blog post is that brochures can quickly become out-of-date once they are produced.


But while brochures may be BS, white papers aren't because of their depth of information and ability to be updated, RONDIMEN interactions. Online buying RONDIMEN hcl, As a result, white papers provide a greater marketing value for a much longer period of time, after RONDIMEN. RONDIMEN use, From his perspective:


"In most cases, the brochure is a subset of what’s available on the website, order RONDIMEN from mexican pharmacy. Order RONDIMEN no prescription, While I’m no fan of “brochure-ware” websites they do have the advantage of providing depth (like detailed case-studies, white papers, RONDIMEN alternatives, RONDIMEN from canada, etc.) and they can be updated to reflect product changes, news stories and other information that timely, RONDIMEN class. In today’s fast-moving world, a brochure, once printed, is generally out of date."



From my experience, the shelf life of a typical white paper depends on its "elevation", BUY RONDIMEN OVER THE COUNTER. Buy RONDIMEN without prescription, For example, a white paper that provides a high-level overview of a business philosophy, purchase RONDIMEN for sale, RONDIMEN coupon, market vision, or strategic solution advantage correlates to a high elevation, RONDIMEN description. Get RONDIMEN, A technical white paper that is focused on a specific niche market, solution subset, herbal RONDIMEN, RONDIMEN overnight, target audience, or the details with a specific piece of technology correlates to a low elevation.


Therefore, generic RONDIMEN, Get RONDIMEN,  a white paper with a high elevation can last a year or more since strategic messages don't change very often. On the other hand, buy cheap RONDIMEN no rx, Where can i order RONDIMEN without prescription,  a white paper at a low elevation might last only six months as the result of product development cycles, new markets, RONDIMEN for sale, RONDIMEN dose, or the competitive landscape. Low level white papers need frequent changes to reflect changing solution attributes or audiences.


So, RONDIMEN online cod, RONDIMEN mg, here's the bottom line: White papers provide a greater ROI than brochures over a longer period of time . For a cost that is similar to a professionally designed brochure, japan, craiglist, ebay, overseas, paypal, Online buying RONDIMEN hcl, a well-written and produced white paper will generate a greater, and more measurable return on that marketing investment.


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MOBIC FOR SALE

January 14, 2008 by · Leave a Comment
Filed under: White Paper Writing 

spyvsspy.JPG MOBIC FOR SALE, One of the unique qualites of a white paper is its ability to present complex, technical information in a straightforward and logical fashion. The use of text symbols is often a necessary part of this process.


One of the text symbols that gives white paper writers a lot of leeway is the versus symbol, discount MOBIC, Order MOBIC from United States pharmacy, and there are three perfectly acceptable alternatives to choose from:


Versus - is a Latin term meaning "against". This popular version has the word completely spelled out and is useful when describing named conflicts, buy MOBIC from mexico, Is MOBIC safe, such as the upcoming AFC Championship football game featuring the San Diego Chargers versus the New England Patriots.


Vs. - is a second, abbreviated version which is useful in headlines, MOBIC samples, Where can i buy cheapest MOBIC online, titles, and subtitles, MOBIC wiki, Where to buy MOBIC, such as Mad Magazines' popular "Spy vs. Spy" comic strip.


v. - is the third alternative that is used most frequently in legal contexts for the names of the various court cases, MOBIC class, Purchase MOBIC for sale, such as "Brown v. Board of Education", MOBIC from canada, MOBIC maximum dosage, or "Roe v. Wade".


However, buy MOBIC no prescription, Where can i find MOBIC online, when the term is used in a white paper, it's best to use the full version, my MOBIC experience, Buy MOBIC online no prescription, "versus", especially when making detailed, buy MOBIC from canada, MOBIC gel, ointment, cream, pill, spray, continuous-release, extended-release, technical, or complex comparisons, MOBIC price, MOBIC street price, such as:


"World Class 100 sales organizations are hyper-investing in their sales forces, averaging an SG&A spend of 31 percent of revenue versus 22 percent SG&A spent for non-World Class sales forces."



It's also a good idea not to mix the abbreviated version, MOBIC pharmacy, MOBIC dosage, vs., with other text symbols such as the percent symbol (%), purchase MOBIC online, Canada, mexico, india, the dollar sign ($), the atmark (@), MOBIC over the counter, MOBIC overnight, or the ampersand sign (&) in the same sentence. The combination of symbols and the abbreviated vs, buy cheap MOBIC. MOBIC use, creates visual conflicts that make it harder for the reader to quickly grasp the key message in the sentence. Under those circumstances, kjøpe MOBIC på nett, köpa MOBIC online, MOBIC price, coupon, it's best to use the complete word, versus.

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BUY TEGRETOL NO PRESCRIPTION

January 11, 2008 by · 4 Comments
Filed under: WP Marketing 

BUY TEGRETOL NO PRESCRIPTION, When is an white paper not an white paper. When it's an e-Book.


The e-Book is an interesting medium, TEGRETOL reviews, TEGRETOL alternatives, that has yet to achieve the status that it deserves. The ability to create, TEGRETOL duration, Order TEGRETOL from mexican pharmacy, publish, and distribute an electronic version of a book eliminates a considerable amount of time, TEGRETOL from mexico, TEGRETOL brand name, effort, money, cheap TEGRETOL, Buy TEGRETOL online cod, and resources that would normally go into publishing a conventional book using traditional means. For the first time author, buy TEGRETOL without a prescription, TEGRETOL trusted pharmacy reviews, this makes a lot of sense. Even major online retailers like Amazon.com, TEGRETOL description, TEGRETOL results, are putting a considerable amount of effort into promoting the medium along with their new Kindle Book wireless, handheld reader.


For industries that publish very large white papers, TEGRETOL used for, Online buy TEGRETOL without a prescription, such as law firms or government agencies, this medium may make more sense that using the term white paper, where can i buy TEGRETOL online. As one blogger, Law and More, indicated in post entitled, "Please, Stop Posting Those White Papers -Try an E-Book", he feels that e-Books have become a suitable replacement for large white papers:


"One attorney recently issued a 126-page white paper on climate change.  I passed on reviewing it.  In fact, I didn't even print it out, BUY TEGRETOL NO PRESCRIPTION. What is TEGRETOL, What, though, TEGRETOL australia, uk, us, usa, Ordering TEGRETOL online, if that same attorney had sent us an e-mail that he was releasing a 27-page e-book?  You bet I would perk up. So might his prospects, cheap TEGRETOL no rx, Taking TEGRETOL, clients and network.  We'd be curious.  We'd welcome what seemed to promise a riveting read on such a complex topic."



This perception is very interesting. First, buy no prescription TEGRETOL online, Order TEGRETOL no prescription, a reality check. If you're already writing 126-page white papers, rx free TEGRETOL, TEGRETOL treatment, then you ARE publishing e-Books. BUY TEGRETOL NO PRESCRIPTION, Just change the name of your document, and call it an e-Book. Problem solved, low dose TEGRETOL. TEGRETOL canada, mexico, india, But there is something more here.


Is this merely an issue of the the perception of the term "white paper" versus "e-Book", or instead, TEGRETOL long term, TEGRETOL without a prescription, an issue of size? Hearing the words "a 100-page white paper", doesn't conjure up as much enthusiasm as hearing the words "a 100-page e-Book", comprar en línea TEGRETOL, comprar TEGRETOL baratos. Fast shipping TEGRETOL, Let's face it, very few industries are publishing white papers beyond 20 pages these days, about TEGRETOL. TEGRETOL natural, In fact, most businesses rarely publish more than 10.


So perhaps what's going on here is that with very large documents, purchase TEGRETOL online no prescription, TEGRETOL coupon, say over 30 pages, the more appropriate term to use is "e-Books" instead of "white papers". Some may feel that using that term will generate more interest for existing white paper content and may change certain perceptions for the reader as well, generic TEGRETOL. After all, the most important thing is to get the reader to read the document. If the term, e-Book helps in that effort, so be it.


Then again, if you're using a handheld reader to read white papers on the go, then you really do need a vacation.

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FLAGYL FOR SALE

January 8, 2008 by · Leave a Comment
Filed under: White Paper Writing 

homer_woo-hoo.gifDo you have to be emotionally invested with your client's position in order to write a highly effective white paper?


FLAGYL FOR SALE, That's the question that many writers face every once in a while, when they are contacted by a company, organization, or influential group that represents a position that might be different from their own. For example:


If you're a Democrat, FLAGYL pictures, Real brand FLAGYL online, could you write an effective white paper for a Republican candidate or political group?


If you're an environmental advocate, could you write an effective white paper that dispells the issues surrounding Global Warming?


If you believe in the right to life, FLAGYL no prescription, Doses FLAGYL work, could you write an effective white paper for Planned Parenthood?


If you practice one particular faith, could you write a white paper for another faith-based institution?


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I believe that writing a good white paper is a function of being emotionally invested in what your client does, and the position that they stand for, FLAGYL from canadian pharmacy. Australia, uk, us, usa, When you are emotionally invested, the quality of your work and your overall productivity is far greater than if you aren't.


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January 7, 2008 by · Leave a Comment
Filed under: White Paper Writing 

cobblestones.jpg BUY ASENDIN NO PRESCRIPTION, If you've ever walked along a cobblestone path, you have to admire the hard work that goes making it. Each stone is carefully selected, ASENDIN reviews, ASENDIN street price, measured, honed, ASENDIN dosage, ASENDIN from canadian pharmacy, spaced, and placed in the best possible position along the pathway that will accentuate its usefulness and appearance.


In many ways, ASENDIN images, ASENDIN blogs, creating a white paper is similar to the process of building a cobblestone path. Here's how:


Sifting through the Stone Pile - Just like finding the best stones for your path from a massive quarry, ASENDIN pics, Japan, craiglist, ebay, overseas, paypal, a writer has to sift through a massive amount of background information for a white paper project. This "pile" might include presentations, taking ASENDIN, Is ASENDIN safe, technical development documents, web text, is ASENDIN addictive, ASENDIN from mexico, industry articles, and recorded SME conversations, buy cheap ASENDIN. ASENDIN natural, In many circumstances, a lot of this information is either inappropriate or just a misfit for the project, low dose ASENDIN. As a white paper writer, you have to determine which "stones" are going to be a good fit for your white paper, and disgard the ones that aren't.


Calculating the Distance - In order to build a cobblestone path, you have to know where you're going, BUY ASENDIN NO PRESCRIPTION. ASENDIN no prescription, Similarly, when you're writing a white paper, buy ASENDIN online cod, Purchase ASENDIN for sale, you have to know what the end result will be. What critical message do you want the reader to walk away with after they read it, ASENDIN online cod. Generic ASENDIN, Just like calculating the distance between two points, once you have both a starting and an ending point, buy cheap ASENDIN no rx, ASENDIN steet value, the process of creating the bulk of white paper content that fits between those two points becomes much easier.


Placing and Spacing - Once the distance is calculated, the next step involves determining how many stones you will use, rx free ASENDIN, ASENDIN dangers, whether the path has one or more bends or turns, and how far apart each stone will be from each other over the course of that distance, get ASENDIN. ASENDIN price, coupon, In white paper terms, this relates to the overall page length (distance), ASENDIN no rx, ASENDIN without a prescription, the name and amount of individual sections (bends and turns), and the segue added between each section that transitions the reader from one portion to another (spacing), online ASENDIN without a prescription. BUY ASENDIN NO PRESCRIPTION, When taken in total, the combination of these attributes translates into the usefulness of the cobblestone path, as well as the readability and comprehension of the white paper.


Flattening and Smoothing - Just because a stone is in the ground doesn't guarantee that it has been placed correctly. ASENDIN wiki, After all, you don't want someone tripping over a stone that is higher than the others, ASENDIN gel, ointment, cream, pill, spray, continuous-release, extended-release. ASENDIN canada, mexico, india, Just as each stone needs to be flattended and smoothed, every good writer needs a good editor that smooths out your words and flattens your rhetoric, ASENDIN alternatives. After ASENDIN, A good editor protects you from the problem of having your client trip over your words that ends up getting both your client and you hurt (fired).


Cleaning and Polishing - If you ever seen marble before it's polished, it isn't a pretty sight, fast shipping ASENDIN. While some may like the look of raw stone, I'm not one of them. Just like polishing raw marble, the addition of graphics, formatting, and design polish raw text, making reading the white paper much more palatable and enjoyable. And like the attraction of a polished marble floor, the addition of professional design creates interest, generates a higher number of downloads and a greater incentive to read your entire white paper.


Cleaning Up - There is often a lot of dirt and pieces of shaved rock left around in the work area after the cobblestone path has been completed. Just like sweeping up after the project is over, you need to get feedback from your client to make sure that the project achieved what they were looking for so that the white paper (and the cobblestone path) will serve their needs for many years to come.

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