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May 18, 2007 by · Leave a Comment
Filed under: White Paper Types 

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Description - Low-Level educational white papers provide a greater amount of detail than high-level educational white papers and are the second most common type of paper found on the Internet, XENICAL dose. Purchase XENICAL online, These white papers explore an issue by presenting the functionality, components, order XENICAL online overnight delivery no prescription, Order XENICAL no prescription, feature attributes, and benefits/advantages pertaining to the solution topic. Low-level educational white papers are useful when the functionality of a product or solution is unclear or confusing to a an audience, XENICAL blogs, XENICAL interactions, or when a new or innovative solution is announced and a more detailed explanation is required.  


Purpose/Approach – The purpose of a low-level educational white paper is help a more technical decision maker understand how the solution will function, XENICAL trusted pharmacy reviews, Get XENICAL, what attributes and/or capabilities the solution has, or how the solution solves a specific list of business or technical needs. The content within a low-level educational white paper is often presented in a "step-by-step" format, XENICAL price, XENICAL online cod, which can also be accompanied by detailed diagrams or graphics that help the reader visualize how the components of the solution contribute to solution functionality.


Examples – Examples of low-level educational white papers include: Performance studies, XENICAL wiki, XENICAL price, coupon, workflow, economic or ROI analysis studies, taking XENICAL, Where to buy XENICAL, how-to-guides, preventative measures (i.e, rx free XENICAL. Order XENICAL online c.o.d, online security or virus prevention), and software development white papers.


Next time, XENICAL forum, Japan, craiglist, ebay, overseas, paypal, I'll discuss the third type of white paper, the Competitive White Paper.

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May 17, 2007 by · Leave a Comment
Filed under: White Paper Types 

graduate-hat.jpg BUY TRICOR OVER THE COUNTER, Many people think that there is only one type of white paper, but if you analyze how white papers are used throughout the business and technical landscape, you find that there are actually five different types:


- The High-Level Educational White Paper


- The Low-Level Educational White Paper


- The Competitive White Paper


- The Testimonial White Paper


- The Visionary White Paper


Over the next few days, I'll be taking a look at each one. Today, TRICOR samples, Buy no prescription TRICOR online, I'll discuss the the "High-Level Educational White Paper".


Description – Educational white papers are the most common type of white papers on the Internet. These white papers will usually discuss a topic from an industry, order TRICOR from mexican pharmacy, TRICOR from mexico, marketplace, or solution category perspective, where can i buy cheapest TRICOR online, TRICOR images, outlining all of the relevant issues relating to the topic from a high-level perspective. Since these white papers do not provide any technical depth, TRICOR overnight, Get TRICOR, they usually have a very short length, around 6 to 8 pages.


Purpose/Approach – A high level educational-style white paper is useful when an organization needs to discuss all of their solution offerings in the same category as a single, TRICOR without prescription, TRICOR use, descriptive item. Industry analysts will often use this technique when they discuss a solution category from a global perspective, TRICOR price, coupon. Order TRICOR from United States pharmacy, If your organization has never offered a white paper before to your customer base, this type of white paper is typically the first type that you should start with, TRICOR cost. TRICOR pics, Subsequent white papers can build off of the content contained within the initial high level educational paper, by going into greater depth with the issues presented in the first paper.


Examples – An Executive Overview of a solution category when there are multiple offerings (discussing solution commonality with several different CRM solutions), buying TRICOR online over the counter, Buy TRICOR no prescription, an analyst perspective on an entire industry or solution category (such as Gartner, Forrester, TRICOR alternatives, TRICOR natural, IDC, discusses blogging), where can i cheapest TRICOR online, TRICOR pictures, or a technical overview of a particular technology solution (how a security solution stops a spam attack).


The next type of white paper that I'll discuss is the Low-Level Educational White Paper.

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May 16, 2007 by · Leave a Comment
Filed under: Industry Insights 

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The white paper entitled "'You've Got Drugs!' IV: Prescription Drug Pushers on the Internet," shows how the medium is now going beyond research findings to include clarifications and recommendations on changing current laws and policies.  In this case the policy statement pertains to the sale of prescription drugs on the Internet which have now become easily accessible to minors.


The white paper also includes statements from Joseph A. Califano, TAFIL-XANOR blogs, TAFIL-XANOR maximum dosage, Jr., CASA's chair and president and former U.S, where can i order TAFIL-XANOR without prescription. Taking TAFIL-XANOR, Secretary of Health, Education, TAFIL-XANOR photos, TAFIL-XANOR treatment, and Welfare:


"The easy availability of addictive opioids, depressants and stimulants has, TAFIL-XANOR gel, ointment, cream, pill, spray, continuous-release, extended-release, TAFIL-XANOR interactions, for many children, made the Internet a greater threat than the illegal street drug dealer. It has become a pharmaceutical candy store stocked with addictive drugs, buy generic TAFIL-XANOR, TAFIL-XANOR street price, available at the click of a mouse to any kid with a credit card number."



Just as white papers are changing the way that many traditional industries such as real estate, legal, TAFIL-XANOR mg, TAFIL-XANOR australia, uk, us, usa, construction, and retail are disseminating critical marketing messages, TAFIL-XANOR canada, mexico, india, Online TAFIL-XANOR without a prescription, this white paper provides another example of how it is evolving and changing within the health sciences industry.


A copy of the paper can be found at the www.casacolumbia.org website.

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First, LOXITANE reviews, Purchase LOXITANE online no prescription, let me say that the document contains some interesting perspectives on the importance of blogs. As most online marketers are realizing, online buy LOXITANE without a prescription, LOXITANE schedule, blogs have become a "must have" medium on a corporate website as a way to engage current and prospective customers.


But when you open the "white paper" you find some interesting things. First, LOXITANE wiki, Purchase LOXITANE for sale, the paper is only two pages. Second, buy LOXITANE online no prescription, Herbal LOXITANE, the document (in MS Word format) use the word "article" in the file name.


As an article, it is very good, LOXITANE description. As a white paper, unfortunately it is not.


What distinguishes an article from a white paper, LOXITANE FOR SALE. LOXITANE samples, One word -- size.


The title "white paper" establishes a expectation for the reader. Specifically that there will be a number of pages devoted to educating the reader about background/industry perspectives, my LOXITANE experience, LOXITANE over the counter, existing challenges associated with the topic, perhaps a brief history, order LOXITANE online c.o.d, LOXITANE results, and certainly recommendations to establish a successful strategy. To fulfill most of these goals requires a certain number of pages, kjøpe LOXITANE på nett, köpa LOXITANE online. Purchase LOXITANE online, In most cases this translates to no less than six and no more than twelve pages.


Now Alan could have turned this article into a white paper very easily but added a few additional pages:


1. Create an Introduction (One Page) LOXITANE FOR SALE, - Discuss the growth of corporate blogs using industry statistics for validation. Add some perspectives and examples of the importance of blogs for media and PR relations, LOXITANE coupon. Buy cheap LOXITANE no rx, Cite a brief success story.


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3, LOXITANE FOR SALE. Present Your Solution - (Two Pages) - Discuss your vision for what steps companies should take to establish a blog, purchase LOXITANE. LOXITANE for sale, How can they gain exposure for that blog. What resources are involved, LOXITANE from canada. What is LOXITANE, Provide some examples. Discuss the benefits they will achieve.


4, LOXITANE no prescription. Where to buy LOXITANE, Add a Case Study - (One Page) - Show your prospective customers how another company incorporated a blog and the successes they acheived.


5. Provide a Concluding Summary (Half Page) - Make sure you close it out with a summary and bottom line advantage points for the short attention span reader, LOXITANE forum. Rx free LOXITANE, If your reader doesn't read the paper in its entirety, they will certainly read the conclusion.


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May 14, 2007 by · Leave a Comment
Filed under: Industry Insights, WP Opinions 

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But one blogger finally stated what many of us have been wondering for some time: Are many of these white papers bought and paid for by other companies. If they are, VERONAL online cod, Buy VERONAL without a prescription, does that skew their research findings to make the sponsor's solutions appear better than if the white paper had been written by an unbiased research group?


That's the bottom line to a blog post from Computerworld's Management blog, entitled "A Question for You", canada, mexico, india. VERONAL no prescription, In it, blogger Don Tenant states:


I have a question for IT professionals, VERONAL steet value, Order VERONAL no prescription, and I know no better way to get a response than to pose it here: How much credence do you place in white papers that are written by independent research firms like Computerworld’s sister company, IDC, VERONAL for sale, Where can i order VERONAL without prescription, when those white papers are sponsored by the very companies whose products or services are being evaluated?


An example is IDC’s April 2007 white paper Achieving Business Value and Gaining ROI With CA’s EITM Software for Optimizing IT Infrastructures. As you might have guessed, comprar en línea VERONAL, comprar VERONAL baratos, VERONAL from mexico, this one was sponsored by CA, as IDC clearly noted just below the title, VERONAL pics. Buy no prescription VERONAL online, Again, IDC’s conclusion should be weighed accordingly:


“Based on the results from in-depth surveys of 12 companies, buying VERONAL online over the counter, Herbal VERONAL, the use of CA EITM software has resulted in average total benefits of $85,333 per 100 users on a normalized basis, VERONAL samples. Buy VERONAL online cod, The payback period averaged a short 8.6 months, and the ROI averaged 398%, order VERONAL online c.o.d. VERONAL price, These results clearly demonstrate the direct benefits realized by the CA Capability Solutions in five functional areas, based on the responses provided by users interviewed for this study.”



Obviously, VERONAL street price, Online buy VERONAL without a prescription, there’s no doubt that readers and subscribers to IDC's white papers find value in them because many are downloaded from their and other Websites every day. The question that everyone should be asking is whether or not these vendor-sponsored IDC white papers carry some premium of neutrality in spite of the vendor sponsorship?


If the answer is yes, VERONAL from canadian pharmacy, Order VERONAL online overnight delivery no prescription, then that doesn't bode well for IDC. Verification of this by the tech industry will ultimately hurt IDC's credibility, purchase VERONAL online no prescription, Buy cheap VERONAL, lower their preeminent standing, and reduce the readership as well as the referencing of their white papers in other industry articles, VERONAL pharmacy, VERONAL alternatives, documents, and white papers.

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May 13, 2007 by · 3 Comments
Filed under: WP Marketing 

download_button.jpgAs last Thursday's post BUY TEGRITAL NO PRESCRIPTION, indicated, MarketingSherpa has verified something that a lot of online marketers already know: white papers are a great tool for lead generation or as a means for registering prospective customers for online events such as a webinar or product rollout.


According to blogger Chad Horenfeldt on his Anything Goes Marketing blog, Chad highlights one of the statistics provided by the MarketingSherpa survey about white papers and the registration process. TEGRITAL treatment, His blog features the following quote:


72% of users said that a detailed summary of the white paper will encourage registration. What does this mean, TEGRITAL maximum dosage. Buy TEGRITAL without a prescription, Don't just put the title of the webinar on your landing page with a "Download now!" link beside it. Web visitors want a sneak peak at the white paper to ensure that it's worth their time to go through the registration process.



Besides providing a helpful tip for the online registration process, TEGRITAL dangers, Is TEGRITAL safe, this statistic also sheds some valuable advice when featuring your white paper in a dedicated white paper library section of your website.


All too often on many corporate websites, I see either a simple title to the white paper listed without any description of the white paper or merely a one line summary, cheap TEGRITAL. I would suggest taking it a step further for even greater viewer responsiveness, BUY TEGRITAL NO PRESCRIPTION. My TEGRITAL experience, I call it white paper "merchandising".


If you've ever shopped for a book on Amazon.com, you'll notice that in many situations they will "tease" you into buying the book by providing the first couple of pages, TEGRITAL price, coupon. TEGRITAL without a prescription, The idea is that once you've read the pages and become engrossed, you'll buy the book just to finish what you've started.


The same principle applies with posting white papers on your website.


Instead of posting a simple text description, TEGRITAL class, Buy TEGRITAL online no prescription, post the cover, executive summary, order TEGRITAL from United States pharmacy, TEGRITAL results, introduction page, and back cover of the PDF file for your white paper, purchase TEGRITAL for sale. TEGRITAL over the counter, This will give your prospect a good idea of what to expect from the rest of the white paper and create an incentive to download it. It should also improve the number of downloads from your library and/or increase the number of registrations for your online event.


If you have a well-designed white paper, buy generic TEGRITAL, TEGRITAL recreational, viewing a preview along with a professional design and business or concept graphic will also create a much nicer impression and increase the probability of it being downloaded or obtaining the viewer's contact information as a lead.


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May 11, 2007 by · 2 Comments
Filed under: White Paper Writing 

caramel.jpg BUY FOSAMAX NO PRESCRIPTION, The other day I was Googling to find the name given to words that have two different spellings and pronunciations like Carmel and Caramel. No prescription FOSAMAX online, Along the way, I learned some interesting things about word names.


We all learned in grade school about homonyms, purchase FOSAMAX, Cheap FOSAMAX no rx, antonyms, etc, buy FOSAMAX no prescription. Effects of FOSAMAX, But did you also know that each of these have additional derivatives. Let's review:


Homonym - A homonym is one of a group of words that share the same spelling or pronunciation (or both) but have different meanings: Classic examples are to, FOSAMAX wiki, Purchase FOSAMAX online, two, and too, FOSAMAX use. FOSAMAX description, Derivatives of homonyms include:


Homograph - A homograph is a homonym in which two or more meanings share the same spelling. An example would bark (the sound of a dog or the skin of a tree).


Homophone - A homophone is a homonym in which two or more meanings share the same pronunciation, BUY FOSAMAX NO PRESCRIPTION. An example would be desert (to abandon) and desert (a thing deserved).


Heteronym - A heteronym is a homonym with a single spelling but different meanings and pronunciations, discount FOSAMAX. Generic FOSAMAX, An similar example to the word above would also be desert (to abandon) and desert (arid region), because they are pronounced differently.


Polyseme - A polyseme is a single word with two distinct but related meanings, FOSAMAX schedule. FOSAMAX long term, An example would be words such as "mouth", meaning either the orifice on one's face, get FOSAMAX, Where can i buy cheapest FOSAMAX online, or the opening of a cave or river.


Captionym - A capitonym is a homonym that shares a similar spelling but has different meanings when capitalized (and may or may not have different pronunciations). Such words would include polish (to make shiny) and Polish (a person from Poland).


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May 10, 2007 by · 2 Comments
Filed under: Industry Insights, WP Marketing 

hand_ticket.jpg BUY PAXIL NO PRESCRIPTION, A new research study that will be published very soon shows that white papers are the most effective way of attracting user registration for an online event such as a webinar, webcast, or product announcement.


The survey was conducted by Marketing Sherpa and KnowledgeStorm in April 2007, which surveyed 427 marketers and 2,394 content users registered in KnowledgeStorm’s database questions about how they distribute and access content online, as well as what factors influence their decision to register to get it.


The complete survey results will be available at KnowledgeStorm’s website in two weeks. But here’s an early look at some insights into vendors’ and end users’ opinions on key issues related to the online content registration process:


Ranking Among Users:


#1 - White Papers - 79%


#2 - Case Studies - 62%


#3 - Analyst Reports - 56%


#4 - Product Literature - 45%


#5 - Demos - 38%


Ranking Among Vendors:


#1 - White Papers - 82%


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#4 - Analyst Reports - 59%


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The interesting aspect to these survey results is the disparity between white papers and case studies among marketing vendors, PAXIL mg. PAXIL no rx, White papers ranked first in the group, while case studies ranked last, PAXIL brand name. PAXIL trusted pharmacy reviews, In many blogs, the argument comparing the viability of white papers and case studies has become fierce, taking PAXIL. Order PAXIL no prescription, Many believe that case studies are a more effective marketing tool, while others such as myself, PAXIL schedule, PAXIL forum, believe that white papers are superior.


Certainly the number of participants that were surveyed is small, but the results are yet another example that white papers continue to be accepted as a proven means of attracting new customers, purchase PAXIL online no prescription. PAXIL price, White papers continue to demonstrate its effectiveness whether that is applied to a traditional marketing campaign such as direct mail, or with a new media campaign, PAXIL natural, PAXIL gel, ointment, cream, pill, spray, continuous-release, extended-release, in this case, with an online webinar.


It will be very interesting to read the entire report when it is published in two weeks.

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May 9, 2007 by · Leave a Comment
Filed under: WP Examples, WP Marketing 

book_shelf.gif BUY TENORMIN OVER THE COUNTER, If you're an organization that produces a lot of white papers, having a dedicated white paper section on your corporate web site is a great way to showcase your offerings.


I recently ran across a good example of a white paper library on the website of Construx, a software tools developer. TENORMIN dose, What are some of the elements on their library that you should consider if you're going to dedicate a section of your site to white papers. Here's my short list:


1. Easy Navigation - the section name "White Papers" is easy to identify and navigate to from their main "Resources Section" in the website sidebar.


2, where to buy TENORMIN. Online buy TENORMIN without a prescription, Accurate Titles - the titles of all their white papers are simple and accurately reflect the white paper content.


3. Detailed Descriptions - a summary section is adjacent to each title and provides a two line description of what the reader can expect from the white paper. This is an important element that will determine whether your white paper will be frequently downloaded, doses TENORMIN work. Think of this as your sales pitch, BUY TENORMIN OVER THE COUNTER. Buy cheap TENORMIN no rx, Make sure this section isn't too big, but creates viewer interest in your white paper.


4, get TENORMIN. TENORMIN pharmacy, Hotlinks - each paper is hotlinked for easy downloading as soon as the user clicks on the link.


I'm sure some of you may notice that the link does not force the viewer to enter their contact information before downloading and lead generation purposes. I view this as a good thing.  A well written and designed white paper will do more to sell your company and solution than some telemarketer contacting a prospect based on the personal information that they entered.


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May 8, 2007 by · 6 Comments
Filed under: WP Opinions 

stop_sign.JPGOne of the most frustrating parts about being a white paper writer is when I see others attach the words "white paper" to something that isn't one.


What's more frustrating is when that confused person goes on to taint white papers based on their misplaced logic.


Such was the case when I came across one blogsite called "Craig's Mostly Search Blog BUY MEDAZEPAM OVER THE COUNTER, ". The first mistake Craig makes is to assign the name "white paper" to his blog post by stating:


To be fair, MEDAZEPAM price, coupon, Buy MEDAZEPAM without a prescription, white papers can provide valuable information on the ABC’s of an industry. However, taking MEDAZEPAM, MEDAZEPAM images, it is the D-Z that is highly suspect and the subject of this WHITE PAPER.



Let's be clear on something. A blog post IS NOT a white paper.


A white paper is a multi-paged document (usually between 6 to 12 pages) that educates a reader on a particular topic by walking them through a logical progression of information, online MEDAZEPAM without a prescription. MEDAZEPAM from canadian pharmacy, A white paper starts by presenting industry issues and dynamics, business challenges, MEDAZEPAM used for, MEDAZEPAM samples, and proposed solutions surrounding the topic. A white paper provides a reader with strategically placed elements such as an Executive and Concluding Summary, buy MEDAZEPAM from canada, MEDAZEPAM pics, bullet points, charts and concept graphics, MEDAZEPAM coupon, Comprar en línea MEDAZEPAM, comprar MEDAZEPAM baratos, to help them assimilate key pieces of information quickly.


Craig's blog post does none of this.


To add insult to injury, Craig goes on with another ridiculous point demonstrating his lack of knowledge about white papers:


The intended audience of white papers is prospective clients, is MEDAZEPAM addictive, MEDAZEPAM steet value, which is why one must think of these papers as ads dressed to look like articles.



Again, a white paper is also NOT an article, cheap MEDAZEPAM. Purchase MEDAZEPAM, It is a multi-paged document.


Sadly, Craig's mistaken perspectives about white papers, MEDAZEPAM australia, uk, us, usa, Online buying MEDAZEPAM hcl, and the negativity that is laced throughout his blog post are the result of seeing far too many businesses distribute articles and blog posts and simple documents with the words "white paper" on them. While creating a law to go after people who incorrectly use the moniker "white paper" would certainly be overkill, buy MEDAZEPAM no prescription, Canada, mexico, india, nonetheless there should be some penalty for those who do.


It is those that abuse the name "white paper" who make it harder all those of us who truly understand the medium and put out a quality product to clean up after the mess they make, and people like Craig are the unfortunate by-product of that mess.

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