PROGRAF FOR SALE

December 22, 2006 by · Leave a Comment
Filed under: White Paper Writing, WP Components 

elevator_thumbnail.jpg PROGRAF FOR SALE, Most business executives don't read an entire white paper from start to finish. Buy PROGRAF no prescription, Instead they skim the document to quickly find key messages that stand out.


As a result, your Executive and Concluding Summaries needs to contain information that they can digest relatively quickly...essentially a written version of your elevator pitch.


To ensure they clearly understand these messages, buy cheap PROGRAF no rx, PROGRAF maximum dosage, the ones you pick must translate technical or complex information into clear business benefits. An example of a white paper elevator pitch might be:



Lower Cost of Operation – ABC Widgets efficient “function-based” design reduces operations from days to minutes incurring less manpower, PROGRAF use, What is PROGRAF, and saving your organization significant operating costs.


Simple and Powerful Design – ABC Widgets is a comprehensive, efficient and sophisticated next generation solution that is easy to implement and maintain, herbal PROGRAF, PROGRAF online cod, without requiring expensive training, consulting, ordering PROGRAF online, Where can i buy PROGRAF online, or additional support.


An Integrated Approach – All essential components of ABC Widgets are integrated into a single solution without the need to purchase additional, expensive add-ons.



These "elevator pitch" points would be inserted into two places within the white paper: at the end of the Executive Summary on the first page, PROGRAF description, Purchase PROGRAF online, and a the bottom of the conclusion on the last page. Using this approach, PROGRAF forum, PROGRAF mg, you can be assured that your reader has clearly seen and understood the critical messages that you need to deliver in your white paper.


How does this approach match up with the qualifiers from Sean Wise's definition of an elevator pitch. Let's compare it to that list from my previous post:



1, order PROGRAF no prescription. It must be succinct - Three short bullets taking up a half-page.


2, PROGRAF FOR SALE. Where to buy PROGRAF, It must be easy to understand - Clear benefit statements listed.


3. It must be profitable - Technical features into business benefits.


4, PROGRAF australia, uk, us, usa. Purchase PROGRAF online no prescription, It must be irrefutable - So easy a cave man can understand it. (My apologies to Geico).



Yes my dear Watson, PROGRAF recreational, PROGRAF from mexico, it seems that the white paper elevator pitch does indeed qualify as a real elevator pitch.


The only things missing are the lights, the bing sound at each floor, PROGRAF results, Fast shipping PROGRAF, and the musak.


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EFFEXOR FOR SALE

December 21, 2006 by · 1 Comment
Filed under: White Paper Writing, WP Components, WP Marketing 

elevator.jpgThe well-known sales approach called "The Elevator Pitch" has been well tested over the course of the many years that it has been put into practice.


In the elevator pitch a salesman has two minutes to convince a key prospect that his sales offering has value worthy of their additional time.


EFFEXOR FOR SALE, Get it right and they'll invite you into the board room. Get it wrong and they'll call security.


According to CNBC host Sean Wise, buy EFFEXOR online cod, EFFEXOR long term, host of the show Inside the Dragon's Den, the classic elevator pitch needs to pass four crucial tests:


1, kjøpe EFFEXOR på nett, köpa EFFEXOR online. EFFEXOR results, It must be succinct - Your prospect doesn't have a lot of time


2. It must be easy to understand - There's no room for tech talk in the elevator.


3, EFFEXOR from mexico. Where to buy EFFEXOR, It must be profitable - Business people want to make money.


4. It must be irrefutable - Don't leave your prospect with more questions.



Your white papers can use a written version of the elevator pitch, EFFEXOR samples. Where can i buy cheapest EFFEXOR online, Tomorrow I'll discuss how to write an elevator pitch and you can use it for greater effectiveness in your white papers.

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BUY ZOVIRAX OVER THE COUNTER

BUY ZOVIRAX OVER THE COUNTER, Executive and Concluding Summaries have become valuable white paper assets given the business realities that most executives have a limited amount of time to read business communications.

One small business consulting organization, ZOVIRAX from canada, ZOVIRAX blogs, SCORE believes that executive summaries play an important role in most business documents. They suggest that that these summaries should be no longer than two pages. As they point out that:

"If an executive summary is more than two pages, ZOVIRAX natural, Canada, mexico, india, the reader will likely only skim it. A summary has to “grab” the reader immediately—you’re competing for eyeball and brain time against everyone else out there."

SCORE goes on to provide a list of do's and don'ts for creating summaries:

The executive summary should not be:


  • Cumbersome

  • Lengthy

  • Hard to understand


It should be:

  • Quick

  • Clear and concise

  • Focused and to the point


This same technique also works well for summarizing sections of your white paper that contain critical messages, ZOVIRAX dangers. ZOVIRAX recreational, For example, after describing all of the benefits in the advantage section your white paper, ZOVIRAX used for, Purchase ZOVIRAX, you can "bottom-line" that section with a simple shaded text box at the conclusion of the section, such as this example below (click to enlarge):
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By using bottom line summaries in each section of your white paper your most important messages will be read and understood by your executive reader, ZOVIRAX street price. Generic ZOVIRAX, Even if they end up skimming through the entire paper, (and most will), ZOVIRAX steet value, ZOVIRAX online cod,  at least you can take comfort in the thought that they have seen your bottom line message. ZOVIRAX for sale. ZOVIRAX dosage. Cheap ZOVIRAX. Order ZOVIRAX online c.o.d. ZOVIRAX price, coupon. ZOVIRAX reviews. Online ZOVIRAX without a prescription. Low dose ZOVIRAX. Doses ZOVIRAX work. Japan, craiglist, ebay, overseas, paypal. ZOVIRAX without prescription. My ZOVIRAX experience. Fast shipping ZOVIRAX. Buy ZOVIRAX no prescription. Buy ZOVIRAX online no prescription. Is ZOVIRAX addictive. Online buying ZOVIRAX. Rx free ZOVIRAX. Is ZOVIRAX safe. ZOVIRAX dose. ZOVIRAX canada, mexico, india. ZOVIRAX cost. Online buy ZOVIRAX without a prescription.

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LAMISIL FOR SALE

December 8, 2006 by · Leave a Comment
Filed under: White Paper Writing, WP Resources 

LAMISIL FOR SALE, Do you print your white papers for handouts, tradeshows, direct mail or collateral purposes?


If you do then you need to understand the rule of 4-8-12 when developing your white paper. What is it?


The rule of 4-8-12 means adjusting your white paper into either 4, 8, or 12 pages to faciliate the printing process, and minimize its final cost.page3.jpg


A quick printer (such as Kinko's or Sir Speedy) will use 11 x 17 inch sheets folded down the center to print every two pages of the white paper (see diagram).


By printing on both sides of an 11 x 17 sheet, printers can accomodate four 8.5 x 11 pages by using both the front and back sides of the broadsheet. Therefore by limiting your white paper to 4, LAMISIL use, Order LAMISIL from United States pharmacy, 8, or 12 pages, purchase LAMISIL online no prescription, LAMISIL brand name, you only need to use 1, 2 or 3, buy LAMISIL from canada, LAMISIL no prescription, 11 x 17 inch sheets, dramatically lowering your printing cost.


Once folded, herbal LAMISIL, LAMISIL wiki, center staple stiching is used to bind the document. If you want to get fancy-schmancy, get LAMISIL, LAMISIL maximum dosage, then you can use a heavier stock for the outside layer to give your white paper a more professional look and feel, although this will add to your final unit cost.


So when you start your white paper project, LAMISIL class, LAMISIL coupon, be sure to determine whether it is going to be printed, and if its length can fit into one of these three page lengths, australia, uk, us, usa. LAMISIL over the counter, If it's doesn't, you could get yourself into some expensive printing and binding options which will dramatically increase your final unit cost for your printed white paper.

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ANAFRANIL FOR SALE

irg-report.jpgIs the new Iraq Study Group Report "The Way Forward - A New Approach ANAFRANIL FOR SALE, " really a white paper masquerading as a book. ANAFRANIL schedule, Quite possibly. Other than its massive size, ANAFRANIL photos, Effects of ANAFRANIL, let look at how it compares to a typical white paper:



  • The report provides a summary of findings (a.k.a. an Executive Summary). Check. 



  • The report provides background information to the current situation with the war in Iraq, online buying ANAFRANIL. Get ANAFRANIL, Check.



  • The report presents current situational problems within Iraq and with US foreign policy. Check.



  • The report makes 79 specific recommedations for next steps if current situations do not change, ANAFRANIL FOR SALE. Check.



  • Finally, ANAFRANIL description, ANAFRANIL dosage, the report provides a conclusion of what is in store for Iraq and its people if if conditions continues to deteriorate. Check.



So, ANAFRANIL mg, ANAFRANIL pharmacy, is this enormous report really a white paper. I would say so, order ANAFRANIL no prescription, Online buy ANAFRANIL without a prescription, because of its focus, flow and components, ordering ANAFRANIL online, Order ANAFRANIL from United States pharmacy, but with a great big caveat. Its size.


For those who have previously seen a government white paper, ANAFRANIL samples, ANAFRANIL interactions,  such as the ones that the U.S. State Department regularly publishes, buy ANAFRANIL from canada, ANAFRANIL for sale,  a report of this length is not uncommon. Their white papers go into exhaustive detail providing every last nuance of information and all related research that has been gathered on the topic, where can i order ANAFRANIL without prescription. ANAFRANIL dose, Even the bibliography at the end of these beasts typically takes up ten pages!


I've often had nightmares of being a government white paper writer, having to deal with an editor on a bureaucratic diatribe asking me for the status of revision 138-b.


Fortunately, ANAFRANIL street price, Buy generic ANAFRANIL, the business world is much more sane with their white paper requirements. where a typical paper is no more than about 10-12 pages.


Thank goodness for short attention spans.

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BUY KAMAGRA OVER THE COUNTER

December 6, 2006 by · Leave a Comment
Filed under: White Paper Writing, WP Components 

callout2.JPGThe use of callouts (also referred to as pullquotes) is a technique within a white paper that is used to draw reader attention to an important message or statement located on a page.


BUY KAMAGRA OVER THE COUNTER, A funny thing happens when you place a callout on a page. Not only does it heighten your attention to the highlighted sentence, australia, uk, us, usa, About KAMAGRA, but also the grammar tends to be scrutinized more than the same sentence within the paragraph.


The callout will typically be the first thing seen and read by your reader, and as a result, purchase KAMAGRA online, KAMAGRA without prescription, an extra effort needs to applied to the callout sentence to make sure that it not only makes sense, but that it also is the best sentence from the page that supports the central message of the white paper.


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So try using callouts liberally throughout your white paper and you may find that the frequent use of this practice, like a good editor, cheap KAMAGRA, KAMAGRA results, will improve the readability of your entire white paper.

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AVAPRO FOR SALE

December 5, 2006 by · Leave a Comment
Filed under: White Paper Writing 

xplane-798734.jpgI found this great post yesterday on Barry Zweibel's AVAPRO FOR SALE, , GottaGettaBlog site addressing the issue of executive attention span. The blog post features a promotional cartoon (click on the image to the right), AVAPRO coupon, Fast shipping AVAPRO, where the dialog between a presenter and an exective suffering through a lengthy presentation goes something like this:


Boss: Why didn't you boil this down.
 
Presenter: We DID boil it down, buy AVAPRO no prescription, Online buying AVAPRO hcl, Richard. You're failing to appreciate the time and effort it took to do this.

Boss: You're failing to appreciate my attention span

The point of the story, AVAPRO canada, mexico, india. Buy cheap AVAPRO,

As Barry goes on in his post, "The next time you have some information to share, canada, mexico, india, AVAPRO australia, uk, us, usa, take a moment and consider the attention span of your intended audience before you begin. Remember, AVAPRO cost, AVAPRO price, coupon, the goal is to be heard, not to impart everything you happen to know on a particular topic."


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