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February 20, 2013 by · 2 Comments
Filed under: Industry Insights 

FOSAMAX FOR SALE, The topic of Return on Investment (ROI) is a frequent issue on the minds of business marketers today, especially in light of today's soft economy. Since the cost associated with white paper development is not cheap, buy cheap FOSAMAX no rx, Online buying FOSAMAX hcl, many marketing executives would like to know whether their investment in a white paper is going to pay off in the long run in the form of incremental sales.

This is the issue that was posted in Quora.com, FOSAMAX steet value, FOSAMAX street price, an online social media discussion site that I have posted answers to white paper related questions. Here was the original question that was posted to the site:

"Are there any examples/case-studies of white papers generating significant ROI for companies, comprar en línea FOSAMAX, comprar FOSAMAX baratos, FOSAMAX online cod, particularly in the information services/market intelligence sector?"

This is a difficult question to answer, especially if one is looking for a simple yes or no response, FOSAMAX natural. Buying FOSAMAX online over the counter, With over 20 years of writing white papers, I find it almost impossible to provide an example of a white paper that I can point to which has generated a specific dollar amount of revenue as a direct result, FOSAMAX over the counter.

Why, FOSAMAX FOR SALE. FOSAMAX pics, Think about all the factors that go into closing a typical business sale:

Exposure - How did they first become exposed to the company/solution?

Education - What tools did they read/see which provided them with the in-depth knowledge to determine if the solution was best suited for their needs?

Personal Contact - The person(s) with whom they communicated that furthered the sales process.

Demo -  The ability for the prospect to analyze the specific solution that will best meet their needs

Trial/Test - A trial run of the solution on a limited scale

Financing Options - The monetary issues associated with acquiring and implementing the solution.

So which area on this list has the greatest relationship to ROI. All of them, FOSAMAX coupon. FOSAMAX no prescription, While white papers may be one part of this process (probably the education part), a very limited number of organizations ask customers when they make a purchase where they found about about a company and the factors that prompted them to make the purchase, order FOSAMAX no prescription. FOSAMAX canada, mexico, india, An even smaller number have the tools enabling marketing managers to drill down and measure the various factor(s) associated with a specific sale. FOSAMAX FOR SALE, This makes it almost impossible to measure the success of a white paper on a traditional ROI basis.

If you need to substantiate ROI, online buying FOSAMAX, FOSAMAX interactions, the best way would be to use web analytics that would capture measurable statistics such as the number of downloads, click throughs, get FOSAMAX, FOSAMAX images, views, or webpage hits, FOSAMAX results. FOSAMAX dangers, Another way would be to setup a landing page that would require registration. While it isn't always a direct relationship, fast shipping FOSAMAX, FOSAMAX used for, one can assume that the greater the number in any one or combination of these areas, the higher the probability of prospective business readers, FOSAMAX mg, FOSAMAX pharmacy, leads, and closed sales, real brand FOSAMAX online. FOSAMAX alternatives, Unfortunately, no organizations that I am aware of would share such statistics with the outside world, doses FOSAMAX work, Online buy FOSAMAX without a prescription, making it nearly impossible to point to an example of a white paper that could use revenue as a measurement of its success via ROI.

Here's the bottom line: look to your white papers as an education tool rather than a sales tool, FOSAMAX mg. Where can i cheapest FOSAMAX online, Measure success based on the number of individuals that furthered their awareness of your organization and the featured solution. FOSAMAX from mexico. Japan, craiglist, ebay, overseas, paypal. FOSAMAX for sale. Online buying FOSAMAX hcl. FOSAMAX blogs.

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BUY KLONOPIN OVER THE COUNTER, It's not every day that a white paper makes the national news, so when it does, I think it presents a great opportunity to blog about it.


The white paper I am referring to was obtained by NBC News from a Justice department official regarding the controversial decision from the Obama Administration to execute American citizens that may be serving as enemy combatants in foreign lands. The confidential 16-page Justice Department white paper concludes that the U.S. Order KLONOPIN no prescription, government can order the killing of American citizens if they are believed to be “senior operational leaders” of al-Qaida or “an associated force” -- even if there is no intelligence indicating they are engaged in an active plot to attack the U.S.


Rather than discuss the politics associated with this issue, I'd rather discuss the components of this white paper and what its subsequent public awareness does for the perception of white papers as a whole among the general public, buy KLONOPIN without prescription, KLONOPIN steet value, and whether that image fosters either a positive or negative impression of the medium.


In my opinion, this white paper reinforces an ongoing stereotype of white papers as a stogy, where can i order KLONOPIN without prescription, Buy cheap KLONOPIN no rx, boring, and outdated document format, purchase KLONOPIN online no prescription, KLONOPIN overnight, something that I like to call "a 1.0 white paper". It's not surprising that when you take it at face value, KLONOPIN trusted pharmacy reviews, KLONOPIN duration, not much has changed within government circles since the format was first introduced in the early part of the 20th century. Of course, buy no prescription KLONOPIN online, Cheap KLONOPIN, since it IS a government document, like much of government itself, KLONOPIN dosage, After KLONOPIN, it doesn't have to compete in the open marketplace of ideas, and as a result, ordering KLONOPIN online, KLONOPIN over the counter, can stay as a plain vanilla design without concern to its effectiveness to achieve message delivery and/or retention.


In my opinion, here's what's wrong with this white paper:


1, KLONOPIN images. KLONOPIN class, An all text format that forces the reader to read each and every page in order to ascertain and digest its key, bottom line issues.


2, is KLONOPIN addictive. A 16-page size that only a dedicated news reporter or "inside the beltway" government officials that have a direct relationship with the Justice department will read from cover to cover, BUY KLONOPIN OVER THE COUNTER. KLONOPIN price, After all, if Congress members don't read their own bills prior to a vote, KLONOPIN gel, ointment, cream, pill, spray, continuous-release, extended-release, KLONOPIN alternatives, what hope does a boring white paper like this have of being read in its entirety?


3. The lack of any summary (either Executive or Concluding) that would aid the reader to quickly assimilate the most important messages in the white paper.


4, herbal KLONOPIN. KLONOPIN samples, The Times Roman font. Maybe it's an improvement over the Courier font that used to make a white paper look like it just rolled off a typewriter, KLONOPIN long term, Buy KLONOPIN from mexico, but not by much. BUY KLONOPIN OVER THE COUNTER, It doesn't take much to Select-All text, and move the mouse to another sharp looking serif font found in just about every operating system such as Bookman, Century, or Palatino.


5, The lack of any text enhancements. A few bullets or some sidebar callouts/pull quotes would reinforce key points on several pages, where can i buy KLONOPIN online, No prescription KLONOPIN online, assisting skim readers (like me) that may be flipping through the document for the first time.


6. The lack of any design elements, KLONOPIN online cod. Canada, mexico, india, I understand that government doesn't associate design and graphics with white papers. But come on, purchase KLONOPIN online. If the British Government can package their white papers with a simple and clean design, I don't understand why our government can't, BUY KLONOPIN OVER THE COUNTER. Rx free KLONOPIN, They certainly waste billions everyday on failed projects. A couple of thousand on this project would go a long way to enhancing the government's image and getting their message across to the general public, KLONOPIN cost. KLONOPIN without a prescription, It certainly seems to work with the UK government. Which one do you think will have a greater portion of its content read?


So here's the bottom line, KLONOPIN dose. Generic KLONOPIN, Our government may have many innovative technologies at its disposal across many departments, but  in the area of white paper marketing and communications, it still has a long way to go to distance itself from it's early 20th century "all text" roots. Call me a pessimist, but something tells me that little will change in this area.


The viral exposure to this white paper only reinforces the image of the white paper medium as something your grandfather might read, but one that has little appeal to the vast majority of the public citizenry.

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January 24, 2013 by · 5 Comments
Filed under: Industry Insights, Social Media 

BUY VERONAL NO PRESCRIPTION, For the past year, I've been participating in a variety of white paper oriented discussions on Quora, a Q&A focused social media website. Most of the participants have posted many interesting questions about white paper structure, my VERONAL experience, VERONAL australia, uk, us, usa, marketing, strategy, get VERONAL, Purchase VERONAL for sale, tactics, etc, is VERONAL safe, Order VERONAL online overnight delivery no prescription, all of which I have been happy to submit my two-cents worth.

One post from Elisa D, VERONAL dangers. VERONAL recreational, Coleman, who identifies herself as a Gamer and Bon Vivant, buy VERONAL online cod, VERONAL description, Know-it-all, submitted this answer to the question, low dose VERONAL, Kjøpe VERONAL på nett, köpa VERONAL online, "What is the Future of White Papers", which I found interesting:


"Yes, VERONAL reviews, Order VERONAL from United States pharmacy, I expect it (white papers) to become obsolete, very soon, buying VERONAL online over the counter, Where can i find VERONAL online, if you take into consideration the usage of smartphones which allow for video streaming of shorter pieces of information and of course video is the replacement for .pdf documents because they're live and provide so much more value than a static piece of lengthy content."



While I don't share Elisa's pessimistic prediction for the future of the traditional white paper medium, her opinion does reflect a new reality for today's social media generation, online VERONAL without a prescription, Where to buy VERONAL, namely that the business document format will eventually be replaced by video. I guess her utopian vision of business communications would be to have video on your smartphone, VERONAL used for, VERONAL from canadian pharmacy, video on your computer, video on your social media site, buy generic VERONAL, Order VERONAL online c.o.d, video everywhere.

Her argument is that, as compared with .pdf documents, video is live and as such, provides "much more value that a static piece of lengthy content". This is a sad commentary on the state of today's business reader, and it supports a point that I have been making for some time, BUY VERONAL NO PRESCRIPTION. Today's Generation X and Millennia Generation really doesn't read a lot of text, VERONAL street price, VERONAL without prescription, whether in books, magazines, VERONAL pics, VERONAL price, coupon, newspapers, or documents such as white papers, VERONAL results. What is VERONAL, Instead they prefer to watch a video of the same material. Think YouTube or Facebook, VERONAL forum. VERONAL wiki, What's the repercussion if Elisa's predictions come true, especially for  business communications and business marketing, VERONAL photos. BUY VERONAL NO PRESCRIPTION, A lot. Comprar en línea VERONAL, comprar VERONAL baratos, It's much easier and less costly to write a white paper as compared to a video. Outside of an editor, where can i buy cheapest VERONAL online, Australia, uk, us, usa, the average business writer can sit down, conduct research, order VERONAL from mexican pharmacy, interviews, and investigation, and given an appropriate amount of time, produce a decent 6-8 page white paper all on their own.

In comparison, other than sitting in front of a smartphone or notebook camera and producing a "talking heads" style video, most professionally produced business videos require the use of sophisticated tools or outside specialists, dramatically raising the total cost of the final product. The cost of producing a white paper is about one tenth the cost of a professional business video.

Development cycle is another factor, BUY VERONAL NO PRESCRIPTION. A business can produce a white paper in about one month. Most videos take several months given production cycles, reviews, edits and conventional (non-online) distribution methods such as burning and packaging DVDs.

Longevity is the third factor. The shelf life of most white papers is about 1/2 to 1 year. BUY VERONAL NO PRESCRIPTION, In most cases, updating a white paper requires modifying a small portion of its content. In comparison, the shelf life of a video is much shorter and much more costly to update.

The only businesses that I am aware of that produce a significant number of videos are large, enterprise-sized organizations with the budget to do so. Any business, from individual entrepreneur, SMB, or large organization produces white papers due to the low cost and fast turnaround.

What's the bottom line. White papers may transition from paper-based or PDF-format to online and iPads, but their low cost and fast development cycle ensures that they will be around for some time to come.

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BUY ALERAM NO PRESCRIPTION, In today's tight economy, it's important to reduce all unnecessary costs in an effort to balance an operating budget. But for many organizations the emphasis on reducing expenses is  so strong that it can negatively impact marketing and fail to meet the larger goal of attracting new customers and growing the business, buy cheap ALERAM. Buy ALERAM online no prescription, After all, if you're not moving your business forward along with keeping an eye on your total expenses, ALERAM canada, mexico, india, Cheap ALERAM no rx, then it's merely a question of time before you are forced to close your doors.



Sacrificing your white papers marketing campaign in an effort to trim costs is a good case in point.


Many organizations attempt to tailor their strategy message to fit a reduced number of set of pages to accommodate a reduced marketing budget. For example, online buying ALERAM, ALERAM no rx, a company that needs six to eight white paper pages to effective educate a target reader to all issues surrounding a business topic instead opts to constrain the project to four pages in an effort to fit a reduced budget. The result is akin to cramming ten pounds of material into a five pound bag, ALERAM natural. Neither the content nor the bag ends up ahead in the end.


Let me make a comparison to better illustrate what I mean, BUY ALERAM NO PRESCRIPTION. Buy ALERAM from canada, I consider the ideal content for a 6 to 8 page commercial white paper (today's industry standard) to consist of the following:


Page 1 - Executive Summary


Page 2 - Introduction


Page 3 - Current Business Challenges


Page 4 - Company/Industry Vision and Strategy


Page 5 - Tactical Solution Benefits that Solve Existing Business Challenges


Pages 6 and 7 - Actual Customer Case Study


Page 8 - Concluding Summary, Solution Advantage Summary and Contact Information


Now let's assume that our client doesn't want to spend the cost necessary to construct an 8 page white paper, effects of ALERAM. Doses ALERAM work, Instead they only want to spend enough for only four pages. Given the choice from the content above, buy ALERAM without a prescription, ALERAM coupon, most companies will opt for the following white paper structure:


Page 1 - Combined Introduction and Business Challenges


Page 2 - Company/Industry Vision and Strategy


Page 3Tactical Solution Benefits that Solve Existing Business Challenges


Page 4 - Concluding Summary, Solution Advantage Summary and Contact Information


What's missing from this shortened white paper, ALERAM use, ALERAM interactions, and what is the impact from its absence?


1. No Executive Summary - forces a time challenged readers to read the entire white paper from beginning to end, ALERAM pharmacy. Many fail to become engaged and will give up after page one.


BUY ALERAM NO PRESCRIPTION, 2. Fast shipping ALERAM, No Detailed Introduction - fails to properly educate the reader to current industry dynamics and build affinity with them.


3. No Detailed Business Challenge Presentation - fails to validate reader's current business situation and makes your white paper content seem like an overt sales pitch.


4, real brand ALERAM online. ALERAM from canada, No Case Study - fails to provide an actual "proof of concept" and reduces your solution message to a personal opinion, leaving the reader skeptical of your results.


As a result, buy ALERAM no prescription, Taking ALERAM, white papers that fail to generate business leads. Instead of saving marketing budget dollars, discount ALERAM, ALERAM treatment, you have wasted the cost associated with the four page white paper project.


The proof is in "in the pudding" as the saying goes.


According to a September 2011 study conducted by Eccolo Media entitled "The 2011 B2B Technology Collateral Survey", showed that white papers were considered THE most influencial form of business collateral across ten different categories polled in the study, ALERAM no prescription. Purchase ALERAM, Among the 500 survey participants (58 percent identified themselves as technology purchase decision makers; the remaining 42 percent identified themselves as purchase influencers.), 65 percent rated white papers as "very" to "extremely influential" during the past six month period, ALERAM maximum dosage. About ALERAM, This compares to 42 percent of similar respondents from the previous year's study, or a 35 percent increase!


By constraining the size of the white paper, ALERAM schedule, ALERAM pictures, you limit the education value of the white paper, failing to connect with the reader, ALERAM brand name, Order ALERAM no prescription, which in turn fails to generate quality leads.


So what do you do if your organization has limited marketing funds and you want to generate leads with a white paper. Choose to either limit the number of white paper projects or eliminate other less proven marketing projects in favor of a full sized 6-8 page white paper, after ALERAM. Buy cheap ALERAM, To do otherwise is simply a waste of your valuable and limited marketing funds.

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October 15, 2012 by · Leave a Comment
Filed under: White Paper Writing 

REDUCTIL FOR SALE, Research is an important part of a white paper. The inclusion of industry statistics, buy REDUCTIL online cod, REDUCTIL treatment, quotes from an industry spokeperson or expert, and testimonial examples makes a white paper more enjoyable and believable, REDUCTIL for sale. Fast shipping REDUCTIL, It also makes it more effective.



This is especially true in the introduction section of a white paper when industry and background issues are presented. Quality research helps to establish credibility with the reader that can be verified later in the paper in the solution advantage section.


Uncovering highly accurate and timely research directly tied to your particular point can also be a time consuming and arduous process to uncover on the Internet, REDUCTIL duration. What is REDUCTIL, Because of this, many organizations outsourcing their white paper function also want the writer to conduct the background research, japan, craiglist, ebay, overseas, paypal. Here are some flaws with this strategy:


1, REDUCTIL FOR SALE. REDUCTIL street price, Impact on the Sales Process - Many white papers are used in face-to-face meetings and with prospective clients as leave behind materials during a sales call, a presentation, online buying REDUCTIL, REDUCTIL wiki, or a trade show, etc, REDUCTIL alternatives. REDUCTIL samples, If a prospect asks your salesperson about a particular statistic used in the white paper, it doesn't look very good if they say, low dose REDUCTIL, Where can i order REDUCTIL without prescription, "I don't know", or "I've never heard about it", order REDUCTIL online c.o.d. Effects of REDUCTIL, The research statistics used in a white paper should be very familiar to each person in your organization. They should be able to explain how that research compliments your solution.


2, REDUCTIL brand name. Access to a Subscribed Website  REDUCTIL FOR SALE, - Most companies subscribe to industry publications, keep tabs on competitive or industry websites, or read articles and/or white papers from industry analysts. Buy REDUCTIL from canada, Whenever you read an article in one of these publications that represents a view complimentary to your solution or strategy, you should bookmark it in your browser, REDUCTIL from mexico. Ordering REDUCTIL online, Then with your next white paper project, you can use these bookmarks for reference and validation in your white paper, canada, mexico, india. Buy REDUCTIL online no prescription, A freelance writer may not have access to a subscription/industry news site where that quote, statistic, comprar en línea REDUCTIL, comprar REDUCTIL baratos, Where can i find REDUCTIL online, or article is used and referenced.


3. Outdated or Unprofessional Material - Your freelance writer may uncover background research that is more than three years old, cheap REDUCTIL. Research information of this age is considered outdated and no longer valid, REDUCTIL FOR SALE. REDUCTIL schedule, Old research will discredit your white paper in the eyes of your reader and make them think that current research does not support your current solution message. Information from a blog is often opinion-based information, REDUCTIL trusted pharmacy reviews, REDUCTIL maximum dosage, without valid proof or reference, and is not qualified for the integrity of a white paper.


4, is REDUCTIL addictive. Generic REDUCTIL, Lack of Control - You never know what your writer may use that they may feel is pertinent to the subject. A quote from a competitor, REDUCTIL cost. REDUCTIL FOR SALE, A source that later publishes an article counter to your solution claims. REDUCTIL no prescription, An analyst that might be paid for their perspective. If you use these "less than credible" claims, discount REDUCTIL, REDUCTIL online cod, they can yield a "less than positive" outcome for your white paper. Take control and guide your writer to the sources you want to use for background research, REDUCTIL coupon. Take control over your content and provide them with articles, industry publications, websites, etc, that you know reinforce your solution messages. Freelance writers are paid to write and polish your content and not come up with information that is responsible for reinforcing your corporate strategy, strategic direction, or marketing messages.


By understanding where the lines are drawn with your white paper research, your writer will be able to produce a more effective white paper that established credibility for your corporate solution or strategy and generates greater leads, increasing your chances for success.

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September 25, 2012 by · 1 Comment
Filed under: White Paper Writing 

ALERAM FOR SALE, I received notice of an interesting link to this blog a few weeks ago from a blog called, "Stunt & Gimmick's" with a post entitled, "Getting What You Pay For: Scripted and the Continuing Death of Good Writing".  The article discusses another writing service offering cheap white papers for only $49 with a total length of 300-500 words:


"The basic premise of the site, which bills itself as an exchange for writers to connect with people needing writing, is that they will sell you a blog post of 350-500 words for a flat $49 by “expert writers”. Lets examine that, online ALERAM without a prescription, Purchase ALERAM online no prescription, shall we.

A blog post of 350-500 words in and of itself is not bad, where can i buy ALERAM online. Order ALERAM from United States pharmacy, We prefer to go a little longer (averaging about 600-700 words for client blogs), but it’s perfectly acceptable to have posts of 300-500 words, no prescription ALERAM online, Buying ALERAM online over the counter, especially on quick-release schedules and when you’re posting a lot of content. The next part, ALERAM dose, ALERAM pharmacy, however, is what should scare anyone who even remotely cares about the quality of online content. $49 for 350-500 words, kjøpe ALERAM på nett, köpa ALERAM online. Do the math, and that breaks down to $.10 and $.14 cents per word, ALERAM FOR SALE. ALERAM price, coupon, We’ve all heard about how terrible the situation is for writers these days, but magazines are still paying a dollar or so per word, ALERAM recreational, ALERAM use, and reputable news agencies are not too far behind. So what kind of writer are you getting at $0.14 per word?"


The post also references a quote that I have used on this blog quite frequently relating to the ideal white paper length:

"I tell my clients that the minimum is six pages and the absolute maximum is 12 pages, taking ALERAM. Doses ALERAM work, You need a minimum of six to provide enough background information to bring the reader up to speed on the topic."

While everyone likes "cheap" stuff, I'm still amazed that any legitimate business would seriously consider producing a one page white paper without considering the ramifications of such an action on their brand, get ALERAM, ALERAM from canadian pharmacy, reputation, and image.


Let's step back for a moment and think about how much content you can fit into a 500 word, order ALERAM from mexican pharmacy, ALERAM no rx, single page document:


- A concise  summary of one single subject


- Three paragraphs to a problem/background, and three paragraphs for a solution, my ALERAM experience, Online buy ALERAM without a prescription, benefit and contact summary


- Six individual paragraphs of about three sentences each devoted to six different subjects.


Now, consider how any lead generating, ALERAM images, ALERAM overnight, white paper topic would fit into a document of this size: Your business strategy. Your competitive advantage, ALERAM used for. ALERAM FOR SALE, Market research that demonstrates your brand advantage. ALERAM forum, See any problem with this approach?


I thought so.


Let's get real for a moment. If you need bulk paper for your laser printer, cheap ALERAM no rx, Where can i buy cheapest ALERAM online, by all means look for the cheapest possible price. But if you're evaluating white paper services based solely on the lowest possible price, order ALERAM online overnight delivery no prescription, ALERAM gel, ointment, cream, pill, spray, continuous-release, extended-release, without considering what you are getting for that price or how that will be seen by your target audience, then you are making a fool-hearty business decision.


The impact, ALERAM reviews. Purchase ALERAM online, Most businesses will perceive that any organization distributing a single page "white paper" doesn't have a solution/strategy available (we used to call that "vaporware") or that your solution is so bad that you have nothing worthwhile to present. Both perceptions certainly will not generate a significant number of "warm" leads, ALERAM dangers, Is ALERAM safe, and can actually do more harm than good.


In the end, a decision based on price usually costs your firm more....more in diminished brand, ALERAM blogs, ALERAM pics, market, and thought leadership.


I guess some firms need to learn their business lessons the hard way.

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September 17, 2012 by · Leave a Comment
Filed under: White Paper Writing 

There are two ways to write a white paper which are identified as either a Narrative-style or a Conversational-style.


The vast majority of white papers today are written in a  BUY CALAN OVER THE COUNTER, narrative-style, where information is provided similar to a story-teller or narrator. CALAN price, The facts pertaining to the topic are provided in a methodical order which is written from a third-party perspective. It's plain, rx free CALAN, CALAN from canada, simple, and straightforward, buy CALAN without prescription. CALAN steet value, Just the fact's, maam.


The alternative to this approach is a conversational-style, CALAN pictures, CALAN mg, which is becoming increasingly popular for business decision makers accustomed to reading business media such as news sites, articles, CALAN canada, mexico, india, CALAN over the counter, and online magazines. The conversational style inserts questions, CALAN natural, Australia, uk, us, usa, affirmations, or thought-provoking statements that cause the reader to pause and think about what has been and will be presented, CALAN long term. The style is similar to holding a conversation with a well-informed person.


An example of conversational style would be:


"If possible, such a 'best-of-both-worlds' combination would generate the highest level of productivity with the lowest possible cost.


Is this even possible, BUY CALAN OVER THE COUNTER. Buy generic CALAN, The answer is simply - yes.


Here's how we arrived at this conclusion."



A conversational-style softens the hard edge that is often part of many business or technical white papers, when a specific strategy or solution is recommended, CALAN australia, uk, us, usa. CALAN description, The use of conversational-style makes a specific 'call-to-action' or solution recommendation easier to comprehend and accept for the business executive reader. It also breaks up the monotony when multiple paragraphs of detailed narrative information is presented.


Conversational-style is best suited for a generic business audience, herbal CALAN, Purchase CALAN, but it doesn't work for everyone. With a highly technical white paper that might be either be focused on a vertical market or where detailed product or industry knowledge is required, CALAN dosage, Buy CALAN from mexico, the inclusion of a conversational style can come across as overly simplistic, condescending, buy CALAN without a prescription, Online buying CALAN hcl, or unnecessarily rudimentary.


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BUY MEDAZEPAM NO PRESCRIPTION, By now just about everyone has heard of the well worn marketing phrase "The 3 Second Rule", that represents the amount of time that a web visitor will devote to your website before they will either be engaged by your design and content, or leave it to go somewhere else.



Is there a 3 second rule for white papers. I think so, MEDAZEPAM mg, MEDAZEPAM alternatives, but usually most readers will give it a little more time, about 30 seconds.


While an all-text white paper may be important to the technical whitepaper reader that just wants "the facts", buy cheap MEDAZEPAM no rx, Taking MEDAZEPAM, it does little for the online and Social Media savvy business reader. A far more effective whitepaper format is the application of visual elements and graphics such as colorful graphics, MEDAZEPAM online cod, Where can i buy cheapest MEDAZEPAM online, illustrations, and highly engaging text elements to engage today's Social Media oriented reader.


Certainly, cheap MEDAZEPAM, MEDAZEPAM price, coupon, creating a graphically-oriented white paper increases the time, and development costs as compared to your garden-variety, purchase MEDAZEPAM online, MEDAZEPAM coupon, all-text white paper. But if your primary goal is to generate leads from your white paper, japan, craiglist, ebay, overseas, paypal, MEDAZEPAM dosage, you must understand how visual elements are changing today's reader, and adapt your white paper content strategy accordingly, MEDAZEPAM use. Buy cheap MEDAZEPAM, The use of visual elements such as the ones I mentioned, breaks up an otherwise boring text presentation and makes your overall whitepaper much more engaging, MEDAZEPAM dose, MEDAZEPAM cost, which increases reader affinity and ultimately business leads.


As I tell my clients, if your white paper doesn't get read, buy no prescription MEDAZEPAM online, Doses MEDAZEPAM work, then all the time and money that was spent in creating an all-text white paper has been wasted.


In an effort to help white paper marketers generate better design for their white papers that will quickly grab reader attention and generate business leads, here are some design tips that can improve reader engagement:


1, order MEDAZEPAM online overnight delivery no prescription. Professional "Clean" Design - "Clean" is a term that's hard to define but clear when you see it, BUY MEDAZEPAM NO PRESCRIPTION. MEDAZEPAM wiki, When you see annual reports from large Fortune 1000 companies, the impression is that the content inside of the white paper will be professional and straightforward, MEDAZEPAM schedule. MEDAZEPAM duration, The goal with design is not to be flashy or 'avant-garde', but rather to grab reader through a professional look and feel that stands out from an otherwise plain 'text-oriented' white paper.


Look to your client's presentations, generic MEDAZEPAM, Online buying MEDAZEPAM, website, and brochures to select elements that can be used in your white paper design, real brand MEDAZEPAM online. MEDAZEPAM pharmacy, Colors, fonts, MEDAZEPAM brand name, MEDAZEPAM used for, shaded pull quotes, and page design elements such as lines and boxes can provide you with page layout design tips, MEDAZEPAM no rx. Order MEDAZEPAM no prescription, The goal is to design a white paper that fits into their internal marketing library, and not something that looks like it was developed by an outsider, no prescription MEDAZEPAM online. BUY MEDAZEPAM NO PRESCRIPTION, If none exists, ask your client for a white paper design example they find appealing from an online source.


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3. Eye Catching Text Elements - Graphics are not the only element to engage readers. Text elements such as larger or colorful fonts for titles and subtitles, sidebar callouts, pull quotes and shaded text boxes for bottom-line statements can also engage readers just as much as graphics. By adding visual text elements, there is a greater chance that your reader will take notice and you can improve the probability that they will understand your key, bottom-line business advantage message. This is an essential component of an effective lead generation campaign.


Here's another perspective: As reader attention becomes shorter as the result of frequent exposure to short formats such as text messages, email, and short, brief social media content, white paper design will become a more important way to quickly grab reader attention and deliver essential business messages.


Without it, today's short attention reader may not read a significant portion of your white paper, or may not read it at all!

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September 3, 2012 by · Leave a Comment
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To me, an Executive Summary serves a multi-faceted purpose for a business reader. A well-written white paper Executive Summary should contain three important elements:

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BUY DALMANE OVER THE COUNTER, 3. Bottom Line Business Benefits translated into some form of a monetary, buy DALMANE from mexico, DALMANE natural, time, or resource gain that can be spelled out in greater detail later in the white paper, DALMANE forum. Order DALMANE from mexican pharmacy, This doesn't mean giving away all your solution advantages up front, but it does mean providing enough information that will entice the reader to read the rest of the white paper and find out what those benefits are, what is DALMANE. Get DALMANE, For example you can say that implementing the solution will generate a cost reduction in the Executive Summary, and then explain the specific details behind those cost reductions later in the solution section of the paper, DALMANE blogs. DALMANE images, Similar to the role of a good movie trailer, if an effective enticement is made up front, DALMANE recreational, DALMANE overnight, the viewer/reader has a greater chance of engaging with the content later on (buying a movie ticket/reading the white paper).

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So when it comes to distributing a PDF white paper does it still make to spend the money designing a white paper for print given the predominant preference for on screen reading?


As simplistic as it may sound, where can i cheapest ACCUTANE online, Fast shipping ACCUTANE, a printed white paper offers a simple, portable, ACCUTANE description, ACCUTANE photos, and easily readable format, that doesn't require electricity, ACCUTANE canada, mexico, india, Buy ACCUTANE online no prescription, downloading a "reader" application, battery power, low dose ACCUTANE, Canada, mexico, india, a WiFi connection, sleep timers, buy ACCUTANE without a prescription, ACCUTANE price, or color/background lighting adjustments. Print offers a simple flexibility since it can be read while commuting, is ACCUTANE safe, ACCUTANE without a prescription, handed out at a tradeshow, included in a direct mail campaign, after ACCUTANE, Buy ACCUTANE no prescription, or offered as a leave-behind piece during a sales call.


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The best answer is to poll your customer-facing employees, and your target readers. I'll bet that while print won't represent the majority of your documents anymore, dedicating a small percentage of your budget for printing white papers makes good business sense. After all, think of the money you've saved by not printing as many white papers (and other documents) as you did a decade ago?

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